7777 Gaming | News

7777 gaming will be attending BEGE 2025, taking place on 26–27 November in Sofia, Bulgaria. The event is a key one for the company, as the Balkans remain among 7777 gaming's core markets and a cornerstone of its regional success.

Today, 7777 gaming's titles are available on all major online casinos in Bulgaria, ranking the company among the top five content providers in the country. Beyond Bulgaria, the company has established a solid presence in Romania, being live with the market’s biggest operators Superbet, Betano, Maxbet, MrBit, Stanleybet, NetBet, and many others.

The company's expansion continues across the region. 7777 gaming is live in Montenegro and has recently entered the Serbian market, where its games are already available on Ritz Casino and Soccerbet. Partnerships with Meridianbet, Admiralbet, and Mozzartbet are also in progress, with launches expected in the coming months. In Croatia, 7777 gaming entered earlier this year with the market leader SuperSport and is now working to further expand its footprint with additional operators.

When it comes to products, 7777 gaming's deep understanding of local player preferences is one of its strongest advantages. Having extensive B2C experience, the company knows what drives engagement in the region. A significant part of its portfolio includes classic fruit games and jackpot titles, which remain highly popular among Balkan players. However, 7777 gaming goes beyond tradition, enhancing familiar mechanics with innovative twists and modern gameplay elements that make each title stand out in an increasingly competitive market.

Headquartered in Bulgaria, 7777 gaming has grown from local roots into a regional powerhouse. The team’s success is grounded in an authentic connection to the market and its players.

"We understand the Balkan mindset," says Elena Shaterova, Chief Commercial Officer of 7777 gaming. "Players here know what they like and we know how to keep them coming back for more."

This philosophy has led to the creation of some of the region’s strongest-performing titles, including Cash 100, Mystery Crazy 40 Bucks, and Mega Juicy Manyways. These games have gone beyond local success, resonating with players across Europe who recognize the same pulse of rhythm, risk, excitement, and a touch of luck.

Competition has also been a key driver of growth for 7777 gaming.

"Competition here is our greatest motivator," adds Alexander Lichev, Chief Marketing Officer. "We are surrounded by strong teams and passionate creators. It's not about beating anyone, it's about pushing each other to grow."

There is something different about the Balkans - the energy, the rhythm, the way people compete, create, and celebrate. It’s not just a region, it's a state of mind. And nowhere is that spirit stronger than in gaming.

That same spirit will be on full display at BEGE 2025, where 7777 gaming looks forward to meeting partners, clients, and industry friends to discuss the company's continued growth and next steps across the Balkan markets.

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