7777 Gaming | News

7777 gaming has been shortlisted in two prestigious categories at the upcoming SiGMA Euro-Med Awards 2025, solidifying its position as a driving force of innovation and creativity in the iGaming industry. The company is nominated for Best Game Soundtrack 2025 with its standout title Zoomboy, while co-founder Milen Ganev is recognized in the category of Excellence in Gaming Leadership 2025.

Organized as part of the SiGMA Euro-Med Summit, the awards celebrate the most influential brands, products, and individuals who are reshaping the gaming landscape across Europe and the Mediterranean region. This year's nominations reflect not only industry achievement but a deeper commitment to pushing the boundaries of what gaming can be.

In the leadership category, Milen Ganev's nomination recognizes a clear and consistent vision: building entertainment-first gaming through creative empowerment, strategic foresight, and a strong commitment to responsible fun. Under his leadership, 7777 gaming has launched the 7777 Multiverse, a groundbreaking initiative that links games through shared themes, characters, and mechanics. This innovation not only expands gameplay possibilities but also drives long-term player engagement by creating a deeper sense of connection between titles.

Zoomboy is nominated for Best Game Soundtrack for its immersive, game-like approach to audio design. From the very beginning, the goal was not to create a traditional slot, but an experience closer to a video game. To achieve this, the development team created a full cinematic intro - a narrative-driven opening scene that sets the tone and introduces the main character. This cinematic sequence was then enhanced with an original soundtrack designed to match the pace, emotion, and atmosphere of the gameplay. Rather than using background music as a passive element, sound was treated as an active storytelling tool - evolving alongside the player's progress and reinforcing key moments of tension, risk, and reward. The result is a cohesive audiovisual journey that supports 7777 gaming's "more gaming, less gambling" vision by placing immersion and narrative engagement at the heart of the experience.

The dual nomination is a significant milestone for the company. It highlights both the creative accomplishments of its development teams and the strategic leadership guiding its future. As the iGaming industry continues to evolve, 7777 gaming remains focused on delivering meaningful innovation, not just in gameplay mechanics, but in how games are imagined, built, and experienced.

The SiGMA Euro-Med Awards will be held during the SiGMA Euro-Med Summit, taking place from 1-3 September 2025 in Valletta, Malta, bringing together top-tier operators, studios, and thought leaders from across the region. Voting is currently open on SiGMA's official website, and the winners will be announced during the awards ceremony.

7777 gaming is proud to be part of this year's shortlist and looks forward to continuing its mission of reshaping the future of iGaming through storytelling, technology, and purpose-driven design.