7777 Gaming | News

The global gaming industry is abuzz as ICE, the landmark event for gaming professionals, relocates from London to the vibrant city of Barcelona. Taking place from 20-22 January 2025 at Fira Barcelona Gran Via, this new chapter promises to attract record-breaking attendance and greater excitement than ever before.

Meet 7777 gaming at ICE Barcelona

Join us at Stand 2B31 to explore the cutting-edge innovations that have defined 7777 gaming as a leader in the online gaming and lottery space. ICE has always been a pivotal event for the industry, and for 7777 gaming, it holds a special place — it was at ICE 2022 that we first launched our brand. Now, three years later, we're stronger than ever, with a portfolio of achievements and exciting plans for the future.

What to expect from 7777 gaming at ICE Barcelona

1. Online Casino Innovations

This year, we're unveiling our fully completed game portfolio, featuring 150+ unique titles across diverse categories. These games are tailored to meet the growing demands of new-generation players, who seek interactive features such as:

• Social elements
• Leaderboards
• Missions
• Skill-based mechanics
• Gamification
• Crash games

Our latest releases reflect these trends, offering innovative gameplay, captivating themes, and state-of-the-art mechanics that redefine the player experience. 

2. Lottery Digital Content Excellence

As a proud Associate Member of the World Lottery Association (WLA), 7777 gaming is breaking new ground in the lottery sector. We provide custom digital content for lotteries worldwide, showcasing our ability to deliver bespoke solutions tailored to the needs of our partners.

Our CCO Elena Shaterova is excited to share her thoughts on the upcoming ICE Barcelona and 7777 gaming participation: "For 7777 gaming, ICE is not just an event; it's a stage for innovation and connection. Over the past three years, we've built a strong reputation and expanded into diverse markets. In 2025, we focus on massive growth in highly regulated regions, including Spain, Italy, Peru, Brazil, Colombia, Croatia, and Georgia, where we've already made significant achievements. Our first pack of games is either certified or under submission for these jurisdictions, and we've secured strategic partnerships with leading operators and platforms. We're excited to continue this journey at ICE Barcelona."

Visit Us at Stand 2B31

Don't miss the chance to connect with the 7777 gaming team and experience how we're shaping the future of online casino games and lottery digital content. ICE Barcelona is your gateway to discovering the innovations driving the gaming industry forward.

Mark your calendars: 20-22 January 2025, Fira Barcelona Gran Via. Let's make history together!

Contact us.