7777 gaming is proud to announce its new strategic partnership with Microgame, the leading B2B technology and service provider in the Italian online gaming sector. This partnership marks another important step in the company's plan to strengthen its position across highly regulated and high-potential European markets.
7777 gaming partners with Microgame to strengthen Italian iGaming expansion
05.08.2025
7777 gaming is proud to announce its new strategic partnership with Microgame, the leading B2B technology and service provider in the Italian online gaming sector. This partnership marks another important step in the company's plan to strengthen its position across highly regulated and high-potential European markets.
Microgame, founded in 1999, is recognized as a pioneer and "first mover" in Italy's online gaming industry. With over two decades of market leadership, technological innovation, and tailor-made local solutions, Microgame is the ideal partner to bring 7777 gaming's next-generation content to an even wider network of local operators and players.
"This partnership with Microgame is a natural next step for our growth in Italy," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "Their strong position and local expertise perfectly complement our innovative portfolio and our vision to deliver unique experiences that truly stand out."
The agreement brings 7777 gaming's certified package of slots, instant win, and innovative concepts to Microgame's extensive concessionaire network. Local operators can now offer standout titles such as Crazy 100 Bucks, Vault Looter, Thracian Treasures, and Devil’s Deal Soul for Sale - each designed to combine rich narratives, immersive gameplay, and advanced mechanics that resonate with Italy’s mature player base.
"We are excited to welcome 7777 gaming's unique content into our portfolio," added Francesco Cuzzupoli, Gaming Product Director at Microgame. "Their next-generation games and bold approach to game development perfectly align with our mission to offer the best and most innovative products to our partners. This partnership further strengthens Microgame’s position as the Italian B2B leader and enhances the entertainment options available to our concessionaire network."
With this new partnership, 7777 gaming further solidifies its presence in Italy - now the 14th consecutive regulated market in its global expansion roadmap. Since the start of 2025, the company has entered Peru, Brazil, Colombia, Croatia, and Italy, reinforcing its commitment to growth and trusted local partnerships.
If you're ready to elevate your casino offering with certified, high-performing games and a fresh approach to modern iGaming entertainment… let's talk.