7777 gaming is thrilled to announce a dynamic new partnership with Soccerbet, one of the most established and fast-growing operators in the Balkan region. With over a decade of market presence and a network of nearly 300 locations, Soccerbet has built a reputation as a trusted leader in sports betting and gaming entertainment.
7777 gaming partners with Soccerbet to elevate entertainment in the Balkans
06.10.2025
7777 gaming is thrilled to announce a dynamic new partnership with Soccerbet, one of the most established and fast-growing operators in the Balkan region. With over a decade of market presence and a network of nearly 300 locations, Soccerbet has built a reputation as a trusted leader in sports betting and gaming entertainment.
This collaboration will see 7777 gaming's standout titles integrated into Soccerbet's ecosystem, enriching the overall experience both online and across its retail network. The partnership brings together a carefully selected mix of innovation and proven hits, striking a balance between fresh excitement and trusted entertainment.
Players across Soccerbet's platforms will soon gain access to a curated selection of 7777 gaming's most distinctive titles. Leading the lineup is the studio’s new rising star slot, Cash Transporter, which has quickly gained traction for its dynamic mechanics and thrilling gameplay. Alongside it are established fan favorites like Cash 100 and the bold and daring Devil's Deal: Soul for Sale, each designed to deliver immersive experiences and lasting engagement.
By joining forces with Soccerbet, 7777 gaming connects its cutting-edge digital content with a brand that has deep cultural roots and strong resonance among players in the region.
"Our partnership with Soccerbet marks an important step in 7777 gaming's strategy for the Balkans and wider European markets," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "The region has proven to be very vibrant and fast-growing in iGaming and working with a trusted and ambitious operator like Soccerbet allows us to bring our most innovative content to a passionate player base. This collaboration strengthens our presence in Europe while laying the groundwork for continued expansion in dynamic regulated markets."
"We are delighted to welcome 7777 gaming's innovative content to Soccerbet," said Marko Jovanovic, Head of Online Casino at Soccerbet. "Their unique approach to game development and focus on engaging player experiences align perfectly with our mission to provide the highest-quality entertainment."
By launching its portfolio across all Soccerbet operations in the Balkans, including Serbia, Montenegro, and Bosnia and Herzegovina, 7777 gaming is amplifying its reach in a region where player appetite for innovative digital content is accelerating rapidly. This step reflects a clear strategy: to pair bold, experience-driven game design with operators that have deep local resonance and strong market intelligence, creating a sharper competitive edge in Europe's evolving iGaming landscape.