7777 Gaming | News

Empower your lottery to reach new heights with next-generation digital Keno, Instant Win, Raffle, and Sports Betting experiences — where innovation drives success.

Building on its proven track record across Bulgaria, North Macedonia, Ukraine, and Azerbaijan, 7777 gaming continues to expand into new regulated markets worldwide, offering mobile-first technology, localized products, and comprehensive lottery solutions tailored to each jurisdiction.

What truly sets 7777 gaming apart is its personalized and responsive partnership approach. The company ensures quick implementation timelines, providing operators with fast, seamless integration supported by dedicated teams who value collaboration and long-term trust. Its customized solutions merge the traditional strengths of each lottery with modern digital innovation, preserving every partner's unique brand identity while unlocking new growth opportunities.

A notable example of this success is the National Lottery of Moldova, where 7777 gaming provides an integrated system encompassing retail, online gaming, instant games, and sports betting products.

"We help lotteries modernize without losing their identity — merging tradition with innovation," says Zhana Aleksandrova, Business Development Director at 7777 gaming. "Our focus on flexibility, speed, and trust makes every partnership a success story."

Participants to the XIX CIBELAE Congress will have the opportunity to experience 7777 gaming's lottery vision firsthand at Stand 2, where Zhana Aleksandrova, Asya Raykova, and Maria Stoeva will present the company's latest iLottery solutions, including Keno Derbi, and share insights on transforming lotteries for the digital era.