The global gaming industry is abuzz as ICE, the landmark event for gaming professionals, relocates from London to the vibrant city of Barcelona. Taking place from 20-22 January 2025 at Fira Barcelona Gran Via, this new chapter promises to attract record-breaking attendance and greater excitement than ever before.

Meet 7777 gaming at ICE Barcelona

Join us at Stand 2B31 to explore the cutting-edge innovations that have defined 7777 gaming as a leader in the online gaming and lottery space. ICE has always been a pivotal event for the industry, and for 7777 gaming, it holds a special place — it was at ICE 2022 that we first launched our brand. Now, three years later, we're stronger than ever, with a portfolio of achievements and exciting plans for the future.

What to expect from 7777 gaming at ICE Barcelona

1. Online Casino Innovations

This year, we're unveiling our fully completed game portfolio, featuring 150+ unique titles across diverse categories. These games are tailored to meet the growing demands of new-generation players, who seek interactive features such as:

• Social elements
• Leaderboards
• Missions
• Skill-based mechanics
• Gamification
• Crash games

Our latest releases reflect these trends, offering innovative gameplay, captivating themes, and state-of-the-art mechanics that redefine the player experience. 

2. Lottery Digital Content Excellence

As a proud Associate Member of the World Lottery Association (WLA), 7777 gaming is breaking new ground in the lottery sector. We provide custom digital content for lotteries worldwide, showcasing our ability to deliver bespoke solutions tailored to the needs of our partners.

Our CCO Elena Shaterova is excited to share her thoughts on the upcoming ICE Barcelona and 7777 gaming participation: "For 7777 gaming, ICE is not just an event; it's a stage for innovation and connection. Over the past three years, we've built a strong reputation and expanded into diverse markets. In 2025, we focus on massive growth in highly regulated regions, including Spain, Italy, Peru, Brazil, Colombia, Croatia, and Georgia, where we've already made significant achievements. Our first pack of games is either certified or under submission for these jurisdictions, and we've secured strategic partnerships with leading operators and platforms. We're excited to continue this journey at ICE Barcelona."

Visit Us at Stand 2B31

Don't miss the chance to connect with the 7777 gaming team and experience how we're shaping the future of online casino games and lottery digital content. ICE Barcelona is your gateway to discovering the innovations driving the gaming industry forward.

Mark your calendars: 20-22 January 2025, Fira Barcelona Gran Via. Let's make history together!

Contact us.

7777 gaming is excited to announce its latest milestone: going live with Betera, Belarus's largest and most prominent operator. This partnership marks the launch of over 60 engaging and innovative games on Betera's platform, enhancing the gaming experience for Belarusian players with 7777 gaming's cutting-edge portfolio.

As a leader in the Belarusian betting and online gambling market, Betera offers a world-class platform featuring over 50 sports, thousands of matches and tournaments, and over 3000 casino games, including slots, live casino, board games, and TV games. This partnership strengthens Betera's impressive portfolio with unique, high-quality games from 7777 gaming.

Larisa Karaboycheva, Partnership Manager at 7777 gaming: "Our partnership with Betera is an exciting step in our expansion across regulated markets. Betera's position as a leader in the Belarusian market makes it the perfect partner for delivering our innovative games to a wider audience. We are thrilled to contribute to their diverse platform and enhance their players' gaming experience."

Pavel Chernik, Head of Gambling Products stated: "Betera is delighted to introduce our partnership with 7777 gaming!

Known for their cutting-edge solutions and innovative game design, 7777 gaming brings a fresh perspective to online entertainment. Their diverse portfolio includes immersive slot games, instant-win games, and tailored gaming products designed to resonate with players worldwide.

At Betera, we are committed to delivering the best to our audience, and this collaboration marks another step in that direction. Together, we aim to create memorable gaming experiences and foster a partnership built on innovation and shared success. Stay tuned for what’s coming next! "

Betera is a Belarusian betting and online gambling company with over 30 years of experience in the gaming industry. In 2020, Betera launched the first legal online casino in Belarus, becoming an entertainment hub that attracts thousands of users monthly. The company is known for its extensive offerings, professional partnerships in sports, and commitment to sustainable development. As the first Belarusian betting company to join The UN Global Compact, Betera has set benchmarks in sustainability, marketing, HR, and sponsorship, earning numerous awards in these fields.

Let's partner to elevate the online casino experience for your players. Contact us.

7777 gaming is excited to announce that its innovative portfolio of games is now live with Vivabet Romania, further expanding its footprint in one of Eastern Europe's most dynamic iGaming markets.

Over the past several months, 7777 gaming has made significant moves in Romania, integrating its games into the most major Romanian online operators. With over 100 certified titles in the Romanian market, the company has quickly become a favorite among players, delivering exceptional results and engagement.

As a licensed B2B provider in Romania, 7777 Gaming brings extensive market expertise and a deep understanding of player preferences. The company's portfolio, featuring top-performing games like Medusa The Wild Temple, European Roulette, and Club Mr. Rich, stands out for its unique gameplay mechanics and captivating visuals. Romania continues to be a key focus for 7777 gaming, with its games featured prominently across the country's leading operators.

Asya Raykova, Partnership Manager at 7777 gaming said: "We are thrilled to go live with Vivabet Romania, marking another milestone in our commitment to the Romanian market. Our success in the region is driven by our ability to deliver games that resonate with local players and operators alike. We look forward to strengthening our presence in Romania and continuing to provide unmatched entertainment experiences to Romanian players."

By going live with Vivabet Romania, 7777 gaming continues solidifying its position as a trusted provider in the regulated Romanian iGaming market.

We are ready to partner with you if you are looking to add engaging casino content in Romania. Contact us.

7777 gaming is thrilled to announce its latest partnership with Foliatti, a leading company in the entertainment and casino industry in Mexico. As part of this collaboration, 7777 gaming's engaging and innovative titles are now live on Foliatti Online, offering players a next-level gaming experience.

This partnership further enhances Foliatti's already strong position in the online gaming market while bringing 7777 gaming's cutting-edge games, known for their captivating designs and thrilling mechanics, to a wider audience.

Zhana Aleksandrova, Business Development Manager for Spain and Latin America at 7777 gaming, shared her excitement: "We are proud to partner with Foliatti, a company with a long-standing reputation for excellence in the entertainment industry. This partnership marks another significant step in 7777 gaming's growth in Latin America. Together, we are committed to offering players a premium online gaming experience tailored to their preferences and expectations."

Foliatti is a company with over 40 years in the entertainment industry and two decades of expertise in the casino sector. Foliatti has established itself as a trusted name in both physical and online entertainment.

The company offers a diverse range of services through its 8 business units, which include:

• Physical and online gaming machines
• Sportsbook
• Food and beverages

This collaboration aligns perfectly with the mission of both companies: to provide players with exceptional gaming experiences. With 7777 gaming’s titles now available on Foliatti Online, players can enjoy some of the most innovative and exciting games in the iGaming industry, such as Devil's Deal Soul for Sale, Cash 100, Crazy 100 Bucks, Thracian Treasures, Crazy 20 Bucks, Barbarian, Candy Anyways, Club Mr. Luck, and many more.

With this new partnership, 7777 gaming continues to expand its footprint in regulated markets worldwide, bringing its unique iGaming content to players who seek innovation, quality, and entertainment.

Are you looking to expand your online gaming content with engaging titles? Contact us.

7777 gaming proudly announces its newly obtained B2B certification in Spain, marking a major milestone in its global expansion strategy. With this certification, the company has officially entered the Spanish iGaming market, introducing 20 top-performing and highly engaging game titles. These include players' favorites such as Crazy 100 Bucks, Barbarian, Candy Anyways, Devil's Deal Soul for Sale, Club Mr. Luck, and more.

By entering Spain, the company enhances its international presence and brings Spanish players and operators cutting-edge gaming experiences tailored to their preferences.

To further solidify its presence in Spain, 7777 gaming has partnered with industry leaders such as Sportium, a global powerhouse in sports betting and online gaming with a strong presence across Spain, Italy, Latin America, and other key regions. Additionally, 7777 gaming has joined forces with RFranco Digital, a prominent gaming provider and part of the well-established Orenes Group.

Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming, commented: "We are excited to officially launch in Spain, one of Europe's most dynamic iGaming markets. Our portfolio of 20 certified games brings a fresh perspective to gaming, offering immersive experiences and exciting mechanics tailored to Spanish players. Our partnerships with industry leaders like Sportium and RFranco Digital are a testament to our commitment to delivering quality and innovation in the region. We are confident that our games will captivate players and set a new standard in gaming entertainment."

7777 gaming is looking forward to engaging with operators and partners in Spain as it continues to expand its market presence and offer cutting-edge gaming solutions.

Are you looking to enhance your online casino in the Spanish market? Contact us.

7777 gaming has partnered with Betmexico, a top online gaming operator in Mexico. This strategic collaboration marks a major step in 7777 gaming's expansion into the Latin American market, bringing its diverse and engaging game portfolio to Betmexico's platform.

Mexican players will now have access to an enhanced gaming experience through 7777 gaming's cutting-edge titles, further strengthening Betmexico's position in the online gaming space.

The partnership is delivering a wide variety of entertaining and feature-rich titles, including innovative slot games, that will cater to the ever-growing demand for premium online gaming content in Mexico. 7777 gaming's popular and varied titles are already live on Betmexico, including Devil's Deal Soul for Sale, Cash 100, Crazy 100 Bucks, Thracian Treasures, Crazy 20 Bucks, Barbarian, Candy Anyways, Club Mr. Luck, and many more.

Rusalina Staneva, Partnership Manager at 7777 gaming, commented on the partnership: "We are making moves in Mexico with one of the largest online operators on the market and a strong brand presence. We offer our unique and innovative game portfolio so that all of their players can enjoy the next level of gaming experience powered by 7777 gaming. Looking forward to our exciting partnership together."

This partnership reflects both companies' commitment to expanding their presence in the Latin American market and delivering premium gaming experiences to players. By joining forces, 7777 gaming and Betmexico are set to raise the bar in online gaming for Mexico's growing community of players.

Are you looking forward to innovative, engagin, and thrilling casino games? Contact us.