7777 gaming is proud to announce its official entry into the Italian iGaming market, following the successful certification of its innovative casino game portfolio. This milestone marks a significant advancement in the company's strategy to expand its global footprint by entering highly regulated and high-potential European markets.

With Italy now added to its growing list of certified jurisdictions, 7777 gaming brings a tailored selection of its most in-demand titles to local operators and players - titles that combine rich narratives, immersive gameplay, and advanced mechanics.

The certified game package for the Italian market showcases 7777 gaming's signature diversity in format, theme, and gameplay innovation. It includes a robust lineup of slot games, such as Crazy 100 Bucks, Cash 100, Thracian Treasures, and Vault Looter, titles built to deliver consistent performance and broad appeal. The portfolio also features instant win games like Sea of Treasures and Bloody Stakes & Riches, offering fast-paced mechanics and cross-platform accessibility. Additionally, 7777 gaming introduces its distinctive Innovative Concepts - а category reserved for titles that push creative and technical boundaries. Among them, Devil's Deal Soul for Sale stands out with its unique storytelling, visual style, and experimental gameplay, reflecting the company’s bold approach to modern iGaming entertainment.

All 7777 gaming titles are developed to the highest technical and regulatory standards. All games are designed with a strong focus on player engagement, featuring popular functionalities such as multipliers, bonus rounds, free spins, gamble features, expanding reels, and buy bonus options.

With this new certification, Italy becomes the 14th consecutive market in 7777 gaming's global expansion. Over the past three years, the company has extended its reach worldwide, establishing a presence across diverse regions and regulated markets. Since the beginning of 2025 alone, 7777 gaming has secured entry into Peru, Brazil, Colombia, Italy, and Croatia, underlining its commitment to growth and trusted partnerships. The team remains dedicated to bringing high-performing, regulation-ready content that resonates with players and operators everywhere.

If you're ready to elevate your casino offering with engaging and innovative games… let's talk.

7777 gaming is proud to announce a strategic partnership with the VeliGames aggregation platform developed by VeliTech. This collaboration marks a significant step forward in our mutual mission to deliver scalable, next-generation gaming solutions across established and emerging markets.

Designed to meet the real-world needs of operators, VeliGames enables seamless access to over 35,000 games from 160+ top providers via a single API. Its flexible wallet architecture, agent reselling module, and built-in gamification tools make it a true plug-and-play growth engine for iGaming operators worldwide.

As part of this collaboration, 7777 gaming's diverse portfolio of over 150+ in-house titles will now be available through the VeliGames platform. These include instant win games, classic slots, themed content, table games, and more - all developed using HTML5 cross-platform technology to ensure a smooth player experience across devices. Our content, known for its standout features such as cluster mechanics, mega wins, expanding reels, and custom-branded themes, complements the VeliGames mission to empower operators through choice, speed, and flexibility. 

"Joining forces with VeliGames is a strategic move that aligns perfectly with our commitment to innovation and global growth," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "Their robust aggregation infrastructure and forward-thinking approach will allow our games to reach more operators in high-potential markets."

Revaz Janelidze, Partnerships Manager at VeliTech, added: "7777 gaming brings a unique creative edge to the VeliGames platform. Their portfolio is versatile, original, and highly engaging - exactly what operators are looking for when trying to differentiate and boost player engagement. We’re excited to welcome them on board."This partnership is another bold step in 7777 gaming's mission to deliver outstanding content and support operators worldwide with strategic, tech-driven growth opportunities.

If you're ready to elevate your casino offering with engaging and innovative games - let's talk.

7777 gaming is proud to announce a new strategic partnership with B4, a dynamic iGaming operator with a growing footprint in Latin America. Through this collaboration, our certified games are now live on bet4.pe and bet4.bet.br, bringing a fresh wave of premium content to players in Peru and Brazil.

This partnership introduces some of our most engaging and high-performing titles to these two key markets. Among them are Cash 100, a sleek and fast-paced slot experience, and Thracian Treasures, a game inspired by the mystery and wealth of ancient civilizations. Players can also enjoy Jinn, a mystical and visually rich slot, as well as Club Mr. Rich, an innovative instant win title that blends elegant aesthetics with immersive gameplay.

All games are developed in-house using HTML5 cross-platform technology and are designed to deliver smooth performance across devices, along with modern mechanics like free spins, expanding reels, and high-volatility potential — all tailored to meet the preferences of today’s Latin American players.

This launch marks another important step in 7777 gaming’s long-term commitment to LatAm markets, which continue to be a strategic focus for the company. As the region evolves into a powerhouse for digital gaming, 7777 gaming aims to support operators like B4 with creative, high-quality content that drives engagement and long-term retention.

With more partnerships already in progress and additional launches on the horizon, 7777 gaming is solidifying its role as a trusted content provider across Latin America’s fast-growing iGaming landscape.

We're excited to announce that 7777 gaming's portfolio of over 100 premium online casino games is now live at Rizk Casino in Serbia. As part of the Betsson Group, Rizk is one of the most trusted operators in the region — and we're proud to deliver an exclusive selection of our games to their Serbian players. This launch reinforces our growing presence across the Balkans and marks a key step in our strategic B2B expansion across regulated markets.

This rollout is a major milestone in 7777 gaming's expansion across the Balkan region, further strengthening its presence and underlining Serbia's importance as a key market for the company’s B2B growth strategy.

Players at Rizk Casino in Serbia can now enjoy a thrilling selection of 7777 gaming's top-performing games, including fan favorites like Cash 100 Bucks, Thracian Treasures, Greenhats' Megawins, Barbarian, and Devil's Deal: Soul for Sale, all tailored to the preferences of the local market.

Elena Shaterova, CCO at 7777 gaming, commented: "We are thrilled to partner with Rizk Casino and bring our standout portfolio to players in Serbia. This launch is not just an expansion — it's a statement. Serbia is a thriving market and part of a region we're deeply invested in. Working with a respected brand like Rizk, under the Betsson Group, allows us to showcase our exclusive content and deliver next-level entertainment to Serbian players."

This launch reinforces 7777 gaming's commitment to delivering localized, engaging, and high-performing gaming content across regulated markets, with the Balkans remaining a key focus for continued expansion and partnership.

We are thrilled to announce that 7777 gaming has been shortlisted for the EGR B2B Awards 2025 in two highly competitive categories:

• Lottery Supplier
• Casino Software Supplier – Under 5 Years

These nominations recognize the most innovative and high-performing service providers in the online gaming industry.

"Being recognized by EGR is a powerful validation of the innovation, dedication, and rapid growth our team has achieved in such a short time," said Elena Shaterova, CCO at 7777 gaming.

"These nominations reflect our commitment to delivering standout products and building strong partnerships across the global iGaming landscape.", added her.

With a portfolio of 150+ premium casino games, powerful player engagement tools, and a rapidly growing partner network across regulated markets, 7777 gaming continues to push boundaries in both lottery innovation and casino game development. We extend our thanks to EGR for the recognition, and to all our partners and clients who support us on this journey. The winners will be announced during the EGR B2B Awards 2025 ceremony. Stay tuned, and wish us luck!

We are thrilled to announce that 7777 gaming has been shortlisted for the prestigious SBC Awards Europe 2025, recognizing excellence and innovation in the European sports betting and gaming industry.

Our nominations include: 

Game Music / Soundtrack – for our fan-favorite title Hunter Bob, celebrated for its immersive and high-quality audio that enhances player experience. 

Acquisition and Retention Partner – highlighting our innovative strategies and tools that empower operators to grow, retain, and engage their player base effectively.

These nominations are a testament to our team's creativity, dedication, and passion for delivering exceptional gaming experiences.

"Being recognized by SBC in both game design and partner growth categories is a proud moment for us," said Elena Shaterova, CCO at 7777 gaming. "It confirms that our holistic approach—combining creativity, technology, and strategic thinking—is making a real impact across the industry."

The SBC Awards Europe 2025 ceremony will take place on 12th June 2025 at the Hilton Malta, concluding the SBC Summit Malta. We extend our gratitude to SBC for the recognition and to all our partners and clients who support us on this journey.

 Learn more about our games and solutions at www.7777gaming.com

 Follow our journey on LinkedIn