7777 gaming is taking another major step in its African expansion by joining forces with Betano Nigeria, the flagship African brand of Kaizen Gaming, one of the world's largest and fastest-growing GameTech companies. The partnership will see 7777 gaming roll out its entire portfolio of more than 200 titles, including top-performing slot games, engaging instant wins and the increasingly popular crash games, to one of the most ambitious and fastest-growing operators on the continent.
7777 gaming powers next-level play in Africa with Betano Nigeria collaboration
02.12.2025
7777 gaming is taking another major step in its African expansion by joining forces with Betano Nigeria, the flagship African brand of Kaizen Gaming, one of the world's largest and fastest-growing GameTech companies. The partnership will see 7777 gaming roll out its entire portfolio of more than 200 titles, including top-performing slot games, engaging instant wins and the increasingly popular crash games, to one of the most ambitious and fastest-growing operators on the continent.
Betano Nigeria's players will soon gain access to some of the most in-demand content on the African market, including top-performing hits such as Mayan Gold, Lion Multi Roar and the crash-style favorite Don't Crash, alongside new releases like Cheetah Chase and Cash Transporter. The line-up combines established success with fresh innovation, ensuring a consistently engaging experience for a wide range of player preferences.
"Africa is no longer an emerging market for us. It's a powerhouse where we're already shaping the next wave of online entertainment," said Đ•lena Shaterova, Chief Commercial Officer at 7777 gaming. "Player appetite for bold, experience-driven content is skyrocketing, and operators want partners who can deliver innovation they can trust. Teaming up with Betano Nigeria, a flagship brand under Kaizen Gaming, lets us bring our most distinctive games to millions of players while reinforcing our position as one of Africa's top content providers."
Kaizen Gaming, the group behind Betano, operates in 19 countries across four continents, combining cutting-edge technology, data-driven product development and deep local expertise to deliver one of the most trusted and dynamic online gaming experiences worldwide.
"At Betano our goal is to always create the most trusted, exciting and seamless experiences for our customers," said Evangelos Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming. "7777 gaming stands out with its mix of proven African market hits. Adding their full suite of titles strengthens our offering and keeps our players engaged with world-class, innovative entertainment."
This partnership is another milestone in 7777 gaming's Africa strategy, expanding its reach through one of the most renowned operators worldwide, while supporting Betano in leading the way with fresh, high-impact content that speaks directly to local players.