From January 19 to 21, 7777 gaming steps into the spotlight at ICE Barcelona with its most ambitious presence to date. Located at stand 1H50, the company will unveil a significantly larger booth and its richest product portfolio ever - an expression of steady growth, creative confidence, and a clear vision for the future of iGaming. This year, visitors are not simply invited to see games, they are invited to move through the world of 7777 gaming, guided across its three core verticals: Sports, Casino, and Lottery.
7777 gaming raises the stakes at ICE Barcelona
09.01.2026
From January 19 to 21, 7777 gaming steps into the spotlight at ICE Barcelona with its most ambitious presence to date. Located at stand 1H50, the company will unveil a significantly larger booth and its richest product portfolio ever - an expression of steady growth, creative confidence, and a clear vision for the future of iGaming. This year, visitors are not simply invited to see games, they are invited to move through the world of 7777 gaming, guided across its three core verticals: Sports, Casino, and Lottery.
The Casino portfolio of 7777 gaming brings together proven performance and creative ambition. Established titles such as Cash 100 and Mystery Crazy 40 Bucks continue to anchor the studio's reputation for recognizable, high-performing content, while the Bar Link Series represents the next evolution of the Cash concept. Built as a cohesive product line with a shared progressive jackpot, the series extends the Cash legacy through scalable design and sustained player appeal.
Alongside these familiar formats, the portfolio expands into the distinctive universe of 7777 gaming, where theme-driven experiences and character-led concepts take the spotlight. Titles such as Zoomboy, Cheetah Chase, and Cash Transporter place a strong emphasis on atmosphere, storytelling, and emotional engagement - demonstrating that in today's casino landscape, performance and personality go hand in hand.
The Lottery vertical completes the experience with products built around flexibility, control, and innovation. Raffle Lottery stands out with its advanced customization options, designed to give operators maximum operational freedom. Alongside it, Buzzin' Bugs and Fisher Bob challenge visitors to test their luck through mechanics and features rarely seen in the industry - each product distinct, experimental, and unmistakably 7777 gaming.
At the core of 7777 gaming's sports experience is a philosophy built around socially driven betting. Rather than focusing on mechanics alone, the approach emphasizes flow, engagement, and emotional connection, with Legend and Stars positioned as a title with significant growth potential. The concept reflects the company’s broader vision for sports betting as an intuitive and immersive experience - one that feels accessible, engaging, and designed for genuine player interaction.
This year, the spotlight is on two standout titles. The newest release, Cash Transporter, delivers a high-energy experience inspired by the thrill of moving money in style, while the timeless Mayan Gold invites visitors into a world of mystery and adventure. Both games will feature daily interactive activations at the stand, blending discovery, excitement, and celebration throughout the event.
Adding a special emotional touch, 7777 gaming will also host a daily raffle lottery celebrating the legacy of FC Barcelona, running throughout the event and offering fans a unique chance to take part in a classic lottery-style draw.
Year after year, 7777 gaming continues to grow stronger expanding its team, refining its products, and building a legacy rooted in quality, creativity, and trust. At ICE Barcelona, the company invites partners, operators, and industry peers to experience the results of that journey firsthand.