7777 Gaming | News

7777 gaming begins 2026 with a strong focus on Africa, strengthening its international growth strategy through a new partnership with BetFounders. The collaboration supports 7777 gaming's plans to expand its footprint across key African markets by working with partners that bring proven regional expertise and a clear understanding of local player needs.

BetFounders' team powers some of the most established online casino platforms in more than 10 African countries, combining experience, technical know-how, and a genuine passion for gaming. Through this partnership, 7777 gaming will extend the reach of its content portfolio, making high-quality, certified games more accessible to operators across the continent.

As part of the agreement, 7777 gaming will distribute its complete portfolio of more than 200 titles within the BetFounders ecosystem. The offering includes slots, instant win games, crash experiences, and a wide range of high-engagement releases, alongside the company's advanced iLottery products. All content is designed to deliver strong player experiences while supporting operators with reliable performance and long-term value.

The rollout features a mix of proven favourites and innovative releases, including Mayan Gold, a visually rich instant win game inspired by ancient civilisations, and Don't Crash, a fast-paced crash game built for players who enjoy instant action and dynamic gameplay. These titles are supported by a broader library of engaging content created to meet the expectations of diverse African audiences.

“Africa is a strategic focus for 7777 gaming as we start 2026,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “We see strong potential across the continent and a growing demand for high-quality, trustworthy content. By partnering with BetFounders, we are able to expand our reach alongside a team that understands local markets and shares our long-term approach to building sustainable partnerships.”

“Working with 7777 gaming is a natural fit for us,” said Artur Harutyunyan, CEO of BetFounders. “Their portfolio combines strong performance with variety and innovation, which is exactly what our operator partners are looking for. This collaboration allows us to offer more engaging content across our network, while continuing to deliver reliable and enjoyable experiences for players in African markets.”

This partnership marks another step in 7777 gaming’s ongoing expansion. With Africa positioned as a key growth region for 2026, the company continues to invest in meaningful collaborations that support quality, trust, and long-term development across regulated and emerging markets.

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