7777 gaming continues to expand its global presence through a new partnership with Finnplay, a leading iGaming platform provider from the Nordics. The collaboration enables seamless integration of 7777 gaming's content into Finnplay's fully integrated platform supporting casino operations across regulated markets, further strengthening the company's distribution network and market reach.
7777 gaming expands reach through Finnplay partnership
08.06.2026
7777 gaming continues to expand its global presence through a new partnership with Finnplay, a leading iGaming platform provider from the Nordics. The collaboration enables seamless integration of 7777 gaming's content into Finnplay's fully integrated platform supporting casino operations across regulated markets, further strengthening the company's distribution network and market reach.
Through this partnership, Finnplay's operator network gains access to 7777 gaming's full portfolio, built around proven performance across diverse markets. Key highlights include the Bar Link Series, a shared progressive jackpot concept layered onto classic slot gameplay, alongside Don't Crash, featuring real-time multiplayer visibility, Sugar Star Mania, driven by cascading cluster wins and player choice, and Cash Transporter, a high-volatility Hold & Respin experience.
Zhana Aleksandrova, Director Business Development for Spain and Latin America at 7777 gaming, commented: "Partnering with Finnplay represents an important step in expanding our distribution across regulated markets. Their platform combines flexibility, stability and a strong understanding of operator needs, which aligns perfectly with our approach to delivering scalable and high-performing content. Through this collaboration, we are able to bring our portfolio to a wider network of partners while maintaining the quality and performance standards we prioritise."
Brian Forth - Commercial Director at Finnplay added: "Integrating 7777 gaming's portfolio into our platform brings a strong mix of proven performance and diverse gameplay experiences to our operator network. Their content stands out with a clear focus on engaging mechanics and market adaptability, making it a valuable addition across the regulated markets we serve."
This partnership marks another step in 7777 gaming's strategy to scale its global presence through collaborations with established platform providers, ensuring broader distribution and consistent delivery of high-quality gaming experiences across regulated markets.