A new chapter begins for 7777 gaming as it enters the Colombian iGaming market through a powerful alliance with Wplay, the country's first and and renowned licensed operator. With this collaboration, 7777 gaming makes its Latin American expansion in style - bringing its portfolio of next-generation games to one of the most regulated and promising online markets in the region.
7777 gaming enters Colombia with Wplay partnership
06.07.2026
A new chapter begins for 7777 gaming as it enters the Colombian iGaming market through a powerful alliance with Wplay, the country's first and and renowned licensed operator. With this collaboration, 7777 gaming makes its Latin American expansion in style - bringing its portfolio of next-generation games to one of the most regulated and promising online markets in the region.
From the heart of Medellín, Wplay has shaped Colombia's gaming scene since 2017, leading both the digital frontier and a retail empire. Now, with 7777 gaming's unique blend of innovation, game diversity, and high-performing math models, Colombian players can experience a new level of entertainment, all tailored to their tastes and regulated to the highest standards.
Zhana Aleksandrova, Business Development Director for Spain and LatAm at 7777 gaming, shared: "We're thrilled to kick off our presence in Colombia with a partner as respected and visionary as Wplay. This collaboration not only unlocks a vibrant and fast- growing market but also aligns perfectly with our mission to deliver digital entertainment that resonates locally while performing globally."
Julio César Tamayo Betancur, President of Wplay added: "At Wplay, we are always looking to expand and enrich our content offering with innovative, secure, and dynamic products. 7777 gaming brings a portfolio that combines creative storytelling with robust game mechanics - a perfect match for the diverse preferences of our Colombian players. We are confident this partnership will bring strong results."
As 7777 gaming enters the Colombian market through its strategic partnership with Wplay, players can expect a vibrant mix of experiences crafted to entertain, inspire, and resonate. From the oceanic thrill of Sea of Treasures, to the irresistible charm of Candy Anyways, each title is designed with local players in mind. Games like Mayan Gold bring innovation by merging captivating visuals with intuitive gameplay that reflects both cultural storytelling and digital creativity. This diverse portfolio showcases 7777 gaming's commitment to delivering fresh, tailored content that speaks directly to the heart of every market it enters. With recent growth in Brazil, Peru, Mexico and now Colombia, 7777 gaming is establishing itself as a force in Latin America - one game at a time.