7777 Gaming | News

7777 gaming has been shortlisted in two prestigious categories at the upcoming SiGMA Euro-Med Awards 2025, solidifying its position as a driving force of innovation and creativity in the iGaming industry. The company is nominated for Best Game Soundtrack 2025 with its standout title Zoomboy, while co-founder Milen Ganev is recognized in the category of Excellence in Gaming Leadership 2025.

Organized as part of the SiGMA Euro-Med Summit, the awards celebrate the most influential brands, products, and individuals who are reshaping the gaming landscape across Europe and the Mediterranean region. This year's nominations reflect not only industry achievement but a deeper commitment to pushing the boundaries of what gaming can be.

In the leadership category, Milen Ganev's nomination recognizes a clear and consistent vision: building entertainment-first gaming through creative empowerment, strategic foresight, and a strong commitment to responsible fun. Under his leadership, 7777 gaming has launched the 7777 Multiverse, a groundbreaking initiative that links games through shared themes, characters, and mechanics. This innovation not only expands gameplay possibilities but also drives long-term player engagement by creating a deeper sense of connection between titles.

Zoomboy is nominated for Best Game Soundtrack for its immersive, game-like approach to audio design. From the very beginning, the goal was not to create a traditional slot, but an experience closer to a video game. To achieve this, the development team created a full cinematic intro - a narrative-driven opening scene that sets the tone and introduces the main character. This cinematic sequence was then enhanced with an original soundtrack designed to match the pace, emotion, and atmosphere of the gameplay. Rather than using background music as a passive element, sound was treated as an active storytelling tool - evolving alongside the player's progress and reinforcing key moments of tension, risk, and reward. The result is a cohesive audiovisual journey that supports 7777 gaming's "more gaming, less gambling" vision by placing immersion and narrative engagement at the heart of the experience.

The dual nomination is a significant milestone for the company. It highlights both the creative accomplishments of its development teams and the strategic leadership guiding its future. As the iGaming industry continues to evolve, 7777 gaming remains focused on delivering meaningful innovation, not just in gameplay mechanics, but in how games are imagined, built, and experienced.

The SiGMA Euro-Med Awards will be held during the SiGMA Euro-Med Summit, taking place from 1-3 September 2025 in Valletta, Malta, bringing together top-tier operators, studios, and thought leaders from across the region. Voting is currently open on SiGMA's official website, and the winners will be announced during the awards ceremony.

7777 gaming is proud to be part of this year's shortlist and looks forward to continuing its mission of reshaping the future of iGaming through storytelling, technology, and purpose-driven design.

We are thrilled to announce that 7777 gaming has been shortlisted for the EGR B2B Awards 2025 in two highly competitive categories:

• Lottery Supplier
• Casino Software Supplier – Under 5 Years

These nominations recognize the most innovative and high-performing service providers in the online gaming industry.

"Being recognized by EGR is a powerful validation of the innovation, dedication, and rapid growth our team has achieved in such a short time," said Elena Shaterova, CCO at 7777 gaming.

"These nominations reflect our commitment to delivering standout products and building strong partnerships across the global iGaming landscape.", added her.

With a portfolio of 150+ premium casino games, powerful player engagement tools, and a rapidly growing partner network across regulated markets, 7777 gaming continues to push boundaries in both lottery innovation and casino game development. We extend our thanks to EGR for the recognition, and to all our partners and clients who support us on this journey. The winners will be announced during the EGR B2B Awards 2025 ceremony. Stay tuned, and wish us luck!

We are thrilled to announce that 7777 gaming has been shortlisted for the prestigious SBC Awards Europe 2025, recognizing excellence and innovation in the European sports betting and gaming industry.

Our nominations include: 

Game Music / Soundtrack – for our fan-favorite title Hunter Bob, celebrated for its immersive and high-quality audio that enhances player experience. 

Acquisition and Retention Partner – highlighting our innovative strategies and tools that empower operators to grow, retain, and engage their player base effectively.

These nominations are a testament to our team's creativity, dedication, and passion for delivering exceptional gaming experiences.

"Being recognized by SBC in both game design and partner growth categories is a proud moment for us," said Elena Shaterova, CCO at 7777 gaming. "It confirms that our holistic approach—combining creativity, technology, and strategic thinking—is making a real impact across the industry."

The SBC Awards Europe 2025 ceremony will take place on 12th June 2025 at the Hilton Malta, concluding the SBC Summit Malta. We extend our gratitude to SBC for the recognition and to all our partners and clients who support us on this journey.

 Learn more about our games and solutions at www.7777gaming.com

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