7777 gaming has been shortlisted in two prestigious categories at the upcoming SiGMA Euro-Med Awards 2025, solidifying its position as a driving force of innovation and creativity in the iGaming industry. The company is nominated for Best Game Soundtrack 2025 with its standout title Zoomboy, while co-founder Milen Ganev is recognized in the category of Excellence in Gaming Leadership 2025.

Organized as part of the SiGMA Euro-Med Summit, the awards celebrate the most influential brands, products, and individuals who are reshaping the gaming landscape across Europe and the Mediterranean region. This year's nominations reflect not only industry achievement but a deeper commitment to pushing the boundaries of what gaming can be.

In the leadership category, Milen Ganev's nomination recognizes a clear and consistent vision: building entertainment-first gaming through creative empowerment, strategic foresight, and a strong commitment to responsible fun. Under his leadership, 7777 gaming has launched the 7777 Multiverse, a groundbreaking initiative that links games through shared themes, characters, and mechanics. This innovation not only expands gameplay possibilities but also drives long-term player engagement by creating a deeper sense of connection between titles.

Zoomboy is nominated for Best Game Soundtrack for its immersive, game-like approach to audio design. From the very beginning, the goal was not to create a traditional slot, but an experience closer to a video game. To achieve this, the development team created a full cinematic intro - a narrative-driven opening scene that sets the tone and introduces the main character. This cinematic sequence was then enhanced with an original soundtrack designed to match the pace, emotion, and atmosphere of the gameplay. Rather than using background music as a passive element, sound was treated as an active storytelling tool - evolving alongside the player's progress and reinforcing key moments of tension, risk, and reward. The result is a cohesive audiovisual journey that supports 7777 gaming's "more gaming, less gambling" vision by placing immersion and narrative engagement at the heart of the experience.

The dual nomination is a significant milestone for the company. It highlights both the creative accomplishments of its development teams and the strategic leadership guiding its future. As the iGaming industry continues to evolve, 7777 gaming remains focused on delivering meaningful innovation, not just in gameplay mechanics, but in how games are imagined, built, and experienced.

The SiGMA Euro-Med Awards will be held during the SiGMA Euro-Med Summit, taking place from 1-3 September 2025 in Valletta, Malta, bringing together top-tier operators, studios, and thought leaders from across the region. Voting is currently open on SiGMA's official website, and the winners will be announced during the awards ceremony.

7777 gaming is proud to be part of this year's shortlist and looks forward to continuing its mission of reshaping the future of iGaming through storytelling, technology, and purpose-driven design.

7777 gaming is proud to announce a major strategic partnership with Betano, the Brazilian arm of Betano - the premium online sports betting and gaming brand owned by Kaizen Gaming, one of the world's fastest-growing GameTech companies.

This collaboration marks a significant milestone for 7777 gaming as it strengthens its footprint in the dynamic Brazilian market and across Latin America, delivering its signature content to an even broader audience of players.

Through this agreement, players on Betano Brasil will gain access to several of 7777 gaming's standout titles, including Devil's Deal: Soul for Sale, Mayan Gold, and Candy Anyways. These games are known for their bold creative vision, immersive gameplay, and mechanics designed to boost engagement and retention - all aligning with Betano's mission to offer an outstanding and responsible betting and gaming experience.

Kaizen Gaming, the company behind Betano, has built a reputation for putting technology and people at the heart of its success. With a presence in multiple regions across Europe, the Americas, and Africa, and a proven track record of award-winning innovation, Betano has rapidly become a trusted brand for sports fans and gaming enthusiasts alike.

By partnering with Betano Brasil, 7777 gaming demonstrates its commitment to supporting operators in one of Latin America’s fastest-growing iGaming markets. The partnership also reinforces 7777 gaming's strategy to collaborate with leading names in the industry and deliver next-generation content that resonates with local players and exceeds market expectations.

As the collaboration unfolds, both companies share a common goal: to entertain responsibly, push boundaries through technology and creativity, and bring memorable gaming experiences to millions of players in Brazil and beyond.

With this new chapter, 7777 gaming continues its mission to challenge the status quo in iGaming, expand its global reach, and build meaningful partnerships that shape the future of online entertainment.

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7777 gaming has taken a significant step in its international expansion strategy by partnering with Octavian Lab. This strategic alliance reinforces the company’s commitment to establishing a strong presence in regulated European markets and marks a key milestone in its international growth plans. Through this collaboration, 7777 gaming’s certified portfolio of innovative online casino titles will be seamlessly integrated into Octavian Lab’s advanced aggregator called Hub Casino, making the games accessible to a wide network of licensed Italian operators.

"Partnering with Octavian Lab is a landmark moment for 7777 gaming," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "Italy is a market we view as both strategic and full of potential. Through Octavian Lab's Hub Casino, our certified games will reach a broad audience of experienced operators and players. We are confident that our titles will bring fresh energy, variety, and innovation to the Italian iGaming landscape."

The integration includes 7777 gaming's newly certified Italian portfolio, which features standout titles such as Crazy 100 Bucks, Cash 100, Thracian Treasures and Devil's Deal Soul for Sale.

Each title is built for strong player engagement, offering features like bonus games, free spins, WILD symbols, multipliers, and buy-bonus options - meeting the demand of Italian players for variety and excitement.

"We are delighted to welcome 7777 gaming to our Hub Casino," said Andres Galan Chillon, Senior Partnerships Manager at Octavian Lab. "Their portfolio brings fresh and exciting content that aligns perfectly with our commitment to providing innovative, high-quality gaming experiences for operators and players in Italy. We look forward to a successful partnership that drives growth and delivers real value to the Italian iGaming market."

7777 gaming is an innovative online casino games provider, committed to delivering unique, engaging content that meets the highest standards of compliance and player satisfaction. With a growing presence across Europe, Africa, and Latin America and a strong focus on regulated markets like Italy - the company builds long-term partnerships that drive sustainable growth and deliver localized, high-performing gaming experiences. By combining regulatory trust, creative excellence, and a passion for innovation, 7777 gaming continues to strengthen its position as a trusted partner in the global iGaming industry.

If you're ready to elevate your casino offering with engaging and innovative games… let's talk.

7777 gaming is proud to announce its official entry into the Italian iGaming market, following the successful certification of its innovative casino game portfolio. This milestone marks a significant advancement in the company's strategy to expand its global footprint by entering highly regulated and high-potential European markets.

With Italy now added to its growing list of certified jurisdictions, 7777 gaming brings a tailored selection of its most in-demand titles to local operators and players - titles that combine rich narratives, immersive gameplay, and advanced mechanics.

The certified game package for the Italian market showcases 7777 gaming's signature diversity in format, theme, and gameplay innovation. It includes a robust lineup of slot games, such as Crazy 100 Bucks, Cash 100, Thracian Treasures, and Vault Looter, titles built to deliver consistent performance and broad appeal. The portfolio also features instant win games like Sea of Treasures and Bloody Stakes & Riches, offering fast-paced mechanics and cross-platform accessibility. Additionally, 7777 gaming introduces its distinctive Innovative Concepts - а category reserved for titles that push creative and technical boundaries. Among them, Devil's Deal Soul for Sale stands out with its unique storytelling, visual style, and experimental gameplay, reflecting the company’s bold approach to modern iGaming entertainment.

All 7777 gaming titles are developed to the highest technical and regulatory standards. All games are designed with a strong focus on player engagement, featuring popular functionalities such as multipliers, bonus rounds, free spins, gamble features, expanding reels, and buy bonus options.

With this new certification, Italy becomes the 14th consecutive market in 7777 gaming's global expansion. Over the past three years, the company has extended its reach worldwide, establishing a presence across diverse regions and regulated markets. Since the beginning of 2025 alone, 7777 gaming has secured entry into Peru, Brazil, Colombia, Italy, and Croatia, underlining its commitment to growth and trusted partnerships. The team remains dedicated to bringing high-performing, regulation-ready content that resonates with players and operators everywhere.

If you're ready to elevate your casino offering with engaging and innovative games… let's talk.

7777 gaming is proud to announce a strategic partnership with the VeliGames aggregation platform developed by VeliTech. This collaboration marks a significant step forward in our mutual mission to deliver scalable, next-generation gaming solutions across established and emerging markets.

Designed to meet the real-world needs of operators, VeliGames enables seamless access to over 35,000 games from 160+ top providers via a single API. Its flexible wallet architecture, agent reselling module, and built-in gamification tools make it a true plug-and-play growth engine for iGaming operators worldwide.

As part of this collaboration, 7777 gaming's diverse portfolio of over 150+ in-house titles will now be available through the VeliGames platform. These include instant win games, classic slots, themed content, table games, and more - all developed using HTML5 cross-platform technology to ensure a smooth player experience across devices. Our content, known for its standout features such as cluster mechanics, mega wins, expanding reels, and custom-branded themes, complements the VeliGames mission to empower operators through choice, speed, and flexibility. 

"Joining forces with VeliGames is a strategic move that aligns perfectly with our commitment to innovation and global growth," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "Their robust aggregation infrastructure and forward-thinking approach will allow our games to reach more operators in high-potential markets."

Revaz Janelidze, Partnerships Manager at VeliTech, added: "7777 gaming brings a unique creative edge to the VeliGames platform. Their portfolio is versatile, original, and highly engaging - exactly what operators are looking for when trying to differentiate and boost player engagement. We’re excited to welcome them on board."This partnership is another bold step in 7777 gaming's mission to deliver outstanding content and support operators worldwide with strategic, tech-driven growth opportunities.

If you're ready to elevate your casino offering with engaging and innovative games - let's talk.

7777 gaming is proud to announce a new strategic partnership with B4, a dynamic iGaming operator with a growing footprint in Latin America. Through this collaboration, our certified games are now live on bet4.pe and bet4.bet.br, bringing a fresh wave of premium content to players in Peru and Brazil.

This partnership introduces some of our most engaging and high-performing titles to these two key markets. Among them are Cash 100, a sleek and fast-paced slot experience, and Thracian Treasures, a game inspired by the mystery and wealth of ancient civilizations. Players can also enjoy Jinn, a mystical and visually rich slot, as well as Club Mr. Rich, an innovative instant win title that blends elegant aesthetics with immersive gameplay.

All games are developed in-house using HTML5 cross-platform technology and are designed to deliver smooth performance across devices, along with modern mechanics like free spins, expanding reels, and high-volatility potential — all tailored to meet the preferences of today’s Latin American players.

This launch marks another important step in 7777 gaming’s long-term commitment to LatAm markets, which continue to be a strategic focus for the company. As the region evolves into a powerhouse for digital gaming, 7777 gaming aims to support operators like B4 with creative, high-quality content that drives engagement and long-term retention.

With more partnerships already in progress and additional launches on the horizon, 7777 gaming is solidifying its role as a trusted content provider across Latin America’s fast-growing iGaming landscape.