7777 gaming is proud to support the upcoming Legends Charity Game in Lisbon - a highly anticipated clash between Portugal Legends and World Legends, set to take place at the iconic Josе Alvalade Stadium, home of Sporting Clube de Portugal. In front of 60,000 spectators and millions of viewers watching worldwide, some of football’s greatest names, including Kakа, Figo, Zanetti, Cafu, Stoichkov and Hagi, will unite for a match with a purpose far greater than the game itself.

This unique match is more than a spectacle of football, it's a testament to solidarity and hope. When legendary players share the pitch, passion turns into purpose, with the goal of raising over €1 million to fund youth programs, education, healthcare, and community projects. Every goal scored and every cheer from the stands will help bring opportunity and light to those who need it most.

By standing behind this initiative, 7777 gaming demonstrates its belief that the gaming industry is not only about entertainment, but also about making a positive contribution to society. Supporting such events reflects the company's values - responsibility, innovation, and the drive to create impact beyond the digital world.

Alexander Lichev, Head of Marketing at 7777 gaming, highlighted the importance of supporting the initiative:

"7777 gaming believes that success should be measured not only in growth and achievements, but also in the positive difference a company makes. Supporting the Legends Charity Game is a powerful example of how sport and gaming can unite people, inspire change, and create hope. As the company prepares for the SBC Summit in Lisbon, the focus remains on proving that innovation and responsibility can go hand in hand, driving both industry progress and social impact."

Through initiatives like the Legends Charity Game and its active role in industry-defining events, 7777 gaming continues to demonstrate that it is more than a developer of games - it is a company determined to inspire, empower, and make a meaningful global impact.

In a year already rich with industry breakthroughs, 7777 gaming is once again in the spotlight, this time with three coveted nominations at the upcoming SBC Awards in Lisbon. Recognized in the categories "Casino / Slots Developer of the Year", "Innovation in Mobile," and "Rising Star in Casino Innovation" the company is not just making noise, it’s making waves across the iGaming ecosystem.

These nominations are more than accolades. They are a signal that 7777 gaming has emerged as one of the industry’s most dynamic and inventive studios, blending technological foresight with a pulse for evolving player behavior. At a time when most providers are just beginning to experiment with interactive gameplay and gamification layers, 7777 gaming is already mastering them.

This momentum is set to hit a new high in September at SBC Summit Lisbon,where 7777 gaming will be among the key exhibitors, welcoming visitors at stand A140. Lisbon will serve as the ideal stage for what the company promises to be one of its boldest public appearances yet. With tens of thousands of attendees converging from every corner of the iGaming world, the summit will provide a window into where the industry is headed and 7777 gaming is determined to help define that direction.

While many providers have clung to legacy formats, the studio has rewritten the blueprint. Original concepts like "Ships and Bombs" are a bold bridge between the classic thrill of land-based games and the limitless potential of online play. The game has a never-before-seen feature - a simple yet revolutionary mechanic that empowers players to make strategic decisions after the spin has ended. This shift from passive spinning to tactical gameplay means players don't just watch the outcome, they shape it.

Another innovation will be unveiled in SBC Lisbon: "Cheetah Chase", a high-velocity new title that’s been kept tightly under wraps. Visitors to stand A140 at SBC Summit will get the very first look at this adrenaline-charged release, built to capture the thrill of the chase and push the boundaries of slot excitement. Consider this your exclusive sneak peek - the hunt begins in Lisbon.

This flair for reinventing player engagement is particularly resonant in today's market, where users seek more than just fast-paced spins or flashy visuals. 7777 gaming responds to this appetite with a library that feels closer to modern gaming than gambling, embodying a mantra of "more gaming, less gambling." The upcoming reveals in Lisbon will echo that philosophy, pushing forward an agenda of socially responsible innovation without compromising on entertainment value.

The SBC Awards, which will crown standout contributors across dozens of verticals, are among the most respected honors in the iGaming space. To be shortlisted across categories that represent both technical excellence and market potential is a notable achievement for any company, especially for one that insists on doing things differently. At a moment when many in the industry are watching and waiting, 7777 gaming is delivering.

As Lisbon prepares to host some of the most influential names in gaming, 7777 gaming is arriving not just with products, but with purpose. With its distinctive portfolio, commitment to player-first experiences, and a culture of bold innovation, the company is poised to capture not only attention, but imagination.

For 7777 gaming, this isn't just another conference or ceremony. It's a signal. A statement. And perhaps most importantly, a launchpad for what's next.

We are thrilled to announce that 7777 gaming has been shortlisted for the prestigious SBC Awards Europe 2025, recognizing excellence and innovation in the European sports betting and gaming industry.

Our nominations include: 

Game Music / Soundtrack – for our fan-favorite title Hunter Bob, celebrated for its immersive and high-quality audio that enhances player experience. 

Acquisition and Retention Partner – highlighting our innovative strategies and tools that empower operators to grow, retain, and engage their player base effectively.

These nominations are a testament to our team's creativity, dedication, and passion for delivering exceptional gaming experiences.

"Being recognized by SBC in both game design and partner growth categories is a proud moment for us," said Elena Shaterova, CCO at 7777 gaming. "It confirms that our holistic approach—combining creativity, technology, and strategic thinking—is making a real impact across the industry."

The SBC Awards Europe 2025 ceremony will take place on 12th June 2025 at the Hilton Malta, concluding the SBC Summit Malta. We extend our gratitude to SBC for the recognition and to all our partners and clients who support us on this journey.

 Learn more about our games and solutions at www.7777gaming.com

 Follow our journey on LinkedIn