At 7777 gaming, responsible gambling is at the heart of our operations. Our commitment to highly regulated markets ensures that we strictly adhere to all regulatory compliance requirements, setting a high standard for the iGaming industry. As authorities implement more stringent rules to protect vulnerable individuals, the scrutiny on operators intensifies.

Our dedication to responsible gaming is not only about regulatory compliance but also about building trust and loyalty among our operators' customer base. This trust is vital for maintaining ethical business practices and directly contributes to the success of our business.

Leading in the Lottery Sector

Most notably, 7777 gaming is a recognized leader in the lottery sector, offering comprehensive 360° lottery solutions across several highly regulated markets. Our diverse portfolio includes:

• Scratch Cards
• Draw-Based Games
• iLottery
• TV Shows
• Sports Lotteries
• Online Promotion Tools

These offerings reflect our commitment to innovation and excellence in providing captivating and secure lottery experiences.

A Better Ecosystem Through Responsible Gaming

We believe that everyone in the industry who supports responsible gambling contributes to a healthier ecosystem. By prioritizing responsible gaming practices, we foster more loyal customers and enhance the overall reputation of the industry. Meeting the increasing demand for safe and ethical gambling practices allows us to attract a broader customer base and ensure sustainable growth.

At 7777 gaming, our goal is to lead by example in promoting responsible gaming while delivering high-quality, engaging gaming experiences. Join us in our mission to create a safer and more trusted iGaming environment.

For more information about our responsible gaming initiatives and our diverse range of casino and digital lottery games, reach out to us.

7777 gaming has been shortlisted for the prestigious EGR B2B Awards in the Lottery Supplier category!

Elena Shaterova, Chief Commercial Officer at 7777 gaming has commented: "This achievement is a testament to the dedication and hard work of our team, and we're incredibly proud to be among the nominees. Thank you to everyone who has supported us on this journey!"

The EGR B2B Awards are widely recognized as a benchmark of excellence in the online gaming industry, honoring iGaming providers who drive innovation and set the standard for excellence. Being shortlisted in the Lottery Supplier category is a testament to our dedication to delivering cutting-edge solutions and exceptional experiences to our partners and players worldwide.

In recent developments, we have been focused on providing digital lottery games to the lottery of Moldova, Azerbaijan, and Ukraine. Additionally, we have recently announced our deal with Scientific Games to deliver digital lottery games through the SG Content Hub Partner Program.

7777 gaming's game development strategy revolves around understanding and embracing the unique cultures and preferences of each local jurisdiction. For example, in Azerbaijan, we integrate local themes and symbols into our games to create an authentic and captivating gaming experience for players. Similarly, in Moldova and Ukraine, our custom-made lottery concept enhances player satisfaction and fosters brand loyalty.

The awards ceremony will take place on June 13, 2024, at The Roundhouse in London, celebrating the companies that power the iGaming industry.

If you are looking for a digital lottery supplier, let's talk.

7777 gaming team is gearing up for the CasinoBeats Summit, which will happen on May 22nd and 23rd in the vibrant city of Malta.

Our dynamic sales duo Asya Raykova and Larisa Karaboycheva, are all set to dive into two jam-packed days of networking and innovation within the iGaming industry.

Wondering what's in store for you when you meet them? Get ready to immerse yourself in the boundless creativity and innovation that defines our company. Be the first to explore our latest casino and digital lottery game concepts, and witness firsthand the magic we're brewing behind the scenes.

Moreover, our new game Candy Anyways is shortlisted for the prestigious Game Mechanic of the Year award at the CasinoBeats Game Developer Awards. The game introduces an innovative concept that not only sets it apart but also enhances player engagement and enjoyment.

Asya Raykova, Account Manager at 7777 gaming commented on the upcoming Summit: "We're thrilled to be part of Casino Beats Summit in Malta, where we're eagerly anticipating the opportunity to connect with industry leaders and showcase our latest innovations. Being shortlisted for the Game Mechanic of the Year in the CasinoBeats Game Development Awards 2024 for our game Candy Anyways adds an extra layer of excitement to our participation. We can't wait to share our passion for gaming and explore new possibilities with fellow enthusiasts."

Don't miss out on this incredible opportunity to connect with us at CasinoBeats Summit!

Book your meeting now.

Let's create gaming magic together in Malta!

7777 gaming, a leading provider of online casino games, announces its partnership with betPawa, a trusted online sports betting brand in Africa. This collaboration brings 7777 gaming's diverse portfolio of 140+ casino games to betPawa's extensive user base across multiple African countries, including Sierra Leone, Ghana, Nigeria, and more.

Through this partnership, betPawa gains access to 7777 gaming's full portfolio of 140+ captivating casino games. The integration begins with an exciting lineup of instant win games, including Mayan Gold, Multi Wins, Cash 20x, FunFair 2x, Zeus Quest, Honey of Gold, Golden Scarab, Bucks Detective, Jungle Conquest, and Happy Sheep. These engaging titles promise to enhance betPawa's gaming offerings, providing its users with even more entertainment options.

Elena Shaterova, Chief Commercial Officer at 7777 gaming stated:, "We are delighted to partner with betPawa and expand our presence in the African market. This collaboration allows us to showcase our diverse range of high-quality casino games to a broader audience, providing them with unparalleled entertainment and gaming experiences."

Chris Worthington, Head of Casino at betPawa commented, "We are excited to welcome 7777 gaming's impressive selection of casino games to our platform. Our priority has always been to offer our users the best gaming content, and this partnership aligns perfectly with our commitment to delivering exceptional entertainment and value to our customers."

betPawa, recognized as one of Africa's premier online sports betting platforms, boasts over 10 million users spanning multiple countries including Nigeria, Kenya, Tanzania, Malawi, Sierra Leone, Ghana, Benin, Cameroon, DR Congo, Rwanda, Uganda, and Zambia. Renowned for its simplicity, reliability, and security, betPawa is the go-to destination for African bettors seeking a seamless and trustworthy betting experience.

Looking to expand your online casino portfolio in the African market? Let's talk.

The strategic partnership sees 7777 gaming, a leading developer of cutting-edge online casino games and digital lotteries, joining forces with Relum, a trusted casino engine renowned for its innovative platform.

This collaboration enables 7777 gaming to bring its extensive portfolio of over 140 thrilling games to Relum's network of esteemed operators across the globe. Through this integration, online casinos powered by Relum will gain instant access to 7777 gaming's engaging and diverse selection of games, such as Cash 100, Barbarian, Candy Anyway, Sea of Treasure, Diamonds of Majesty, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives.

Elena Shaterova, Chief Commercial Officer at 7777 gaming, shared her enthusiasm about the partnership: "Our goal at 7777 gaming has always been to set new standards in the gaming industry. Collaborating with Relum allows us to showcase our commitment to innovation and excellence. We look forward to a successful partnership that will satisfy the players' requirements for next level of entertainment in any online casino."

Ashot Sahakyan, Chief Operating Officer at Relum said: "Relum is committed to providing our operators with the most diverse and engaging content available in the market. 7777 gaming's portfolio perfectly aligns with our vision, and we are confident that this partnership will elevate the gaming experience for our clients and their players."

Relum, a trusted name in the industry, has rapidly ascended to a leading position by developing a state-of-the-art casino aggregation platform. The platform provides instant access to a vast array of games, boasting over 20,000 titles from more than 240 content providers through a single API integration and toolbox such as free round, jackpots, tournaments and partner success service to support player engagement and revenue growth opportunities.

This partnership exemplifies the commitment of both 7777 gaming and Relum to delivering top-tier gaming solutions and reinforces their positions as leaders in the online casino industry.

Let's talk more about our engaging and innovative casino game content. Follow us on Linkedin for more news.

7777 gaming, a leading provider of digital gaming solutions, has announced a significant strategic partnership with Scientific Games a global leader in retail and digital lottery games, technology, analytics and services, to deliver digital lottery games through the SG Content Hub Partner Program.

The SG Content Hub Partner Program is a unique platform and game content partnership program featuring an expanding, highly curated selection of iLottery games from best-in-class, game studios worldwide in a variety of play styles appealing to all player types in multiple languages, as well as access to select licensed properties from the largest licensed brands portfolio in the lottery industry. Scientific Games currently serves 150 lotteries in 50 countries.

Elena Shaterova, Chief Commercial Officer at 7777 gaming, expressed enthusiasm about the partnership: "Partnering with Scientific Games represents a significant milestone for 7777 gaming, solidifying our position as a global leader in digital lottery solutions. Through this collaboration, we are poised to deliver unparalleled gaming experiences to players worldwide, driving innovation and growth in the lottery industry."

Steve Hickson, VP of Digital Games at Scientific Games commented: "We are delighted to welcome yet another top-class lottery game studio to the SG Content Hub Partner Program. The addition of 7777 gaming and their fantastic games aligns perfectly with our goal to make a variety of digital lottery content available to existing and new Scientific Games customers. Our SG Content Hub Partner Program is developing at pace as we continue to provide our customers with frictionless access to the very best content in the industry."

The SG Content Hub Partner Program offers a one-stop solution for accessing multiple iLottery game studios, seamlessly integrating with a lottery's existing gaming systems and iLottery technology. It streamlines operations, simplifies tech integrations, and enhances data analytics to drive game development and iLottery portfolio management.

7777 gaming is renowned for its ability to deliver high-quality iLottery games tailored to the unique requirements of different lotteries. The company ensures that its game content meets stringent government regulations and operators' expectations for customization. With custom-made lottery concepts, 7777 gaming guarantees enhanced player satisfaction and fosters a deeper sense of connection and loyalty to the brand.