7777 gaming has been awarded the prestigious “Rising Star do Mercado Brasileiro 2025” at this year’s CGS Recife. The award, decided through an open online vote, highlights the company’s innovation, strategy, and growing presence in Brazil’s dynamic iGaming market.

The event took place on 21-22 August in Recife, Brazil and brought together operators, regulators, suppliers, and industry leaders for two days of strategic networking, panels, and workshops. Recognized as one of the most selective B2B iGaming gatherings in Brazil, CGS Recife has become a hub where the future of gaming in Latin America is shaped. Receiving the Rising Star award at such a landmark event represents a significant milestone for 7777 gaming and affirms that the company’s vision and commitment resonate strongly in one of the most exciting markets worldwide.

The “Rising Star do Mercado Brasileiro 2025” award carries special significance as it was granted through public voting. This distinction reflects the trust and support of the industry and community in Brazil, a region where passion for gaming and innovation are driving rapid growth. Accepting the award on behalf of the company, Zhana Aleksandrova, Business Development Director for Spain & Latin America, shared:

“Receiving the award at CGS Recife, Brazil is a moment I will always remember. This success is not just recognition - it’s a promise of the future we are building together. Thank you for making me feel at home, even on the other side of the world.”

The recognition in Recife comes as part of 7777 gaming’s 2025 expansion journey, which has already included successful entries into Peru, Colombia, Croatia, and Italy. Brazil now stands as a central focus, offering new opportunities for 7777 gaming to deliver next-generation content - from innovative slot titles and instant games to bold new concepts designed to engage and inspire.

Being named “Rising Star do Mercado Brasileiro 2025” highlights 7777 gaming’s momentum and vision. The company is determined to push boundaries in Brazil, accelerate its expansion across Latin America, and secure its place as a global leader in next-generation iGaming.

7777 gaming has announced a strategic partnership with Betika, one of Africa’s leading online gaming operators, marking another key milestone in the company’s global expansion.

Betika is a household name across Kenya, DRC, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia, serving millions of players with a reputation for innovation, entertainment, and responsible gaming. Through this collaboration, Betika’s users will gain access to a rich selection of 7777 gaming’s certified and next-generation content including slot titles, instant win games, and unique concepts that bring fresh excitement to Africa’s rapidly growing iGaming markets.

“At 7777 gaming, we see Africa not just as a growing market but as a region brimming with creativity, energy, and opportunity,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “With trusted partners like Betika, we are excited to shape the future of digital entertainment on the continent.”

To strengthen its long-term presence, 7777 gaming recently welcomed Ambani Netshishivhe as Regional Director for Africa. His local expertise and industry insight are set to accelerate the company’s growth strategy across the continent’s dynamic jurisdictions.

Betika’s commitment to innovation makes it an ideal partner for 7777 gaming. The operator’s intuitive platform will now host some of the provider’s most popular titles, such as Mayan Gold, Crazy 100 Bucks, Multi Wins, Diamonds of Majesty, Sea of Treasures, and Devil’s Deal Soul for Sale.

“We are excited to welcome 7777 gaming’s innovative portfolio to our platform,” said Peter Stagles, Group Chief Product Officer at Betika. “Innovation is key with Betika and we are always on the lookout for ways in which to further enhance the player experiences.7777 next-generation content and bold approach to game development align perfectly with our mission to provide entertaining, responsible, and rewarding experiences to our players across Africa. We believe that Competitive Gaming and live numbers draws will provide our customers with a unique range of exciting products, further strengthening our position as a pioneering operator in the African gaming market.”

This partnership underscores 7777 gaming’s 2025 expansion journey, which has already seen successful entries into Peru, Brazil, Colombia, Croatia, and Italy. With Africa now at the forefront, the company continues to deliver on its vision of providing next-generation digital content on a truly global scale.

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