7777 gaming has announced a strategic partnership with Betika, one of Africa’s leading online gaming operators, marking another key milestone in the company’s global expansion.

Betika is a household name across Kenya, DRC, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia, serving millions of players with a reputation for innovation, entertainment, and responsible gaming. Through this collaboration, Betika’s users will gain access to a rich selection of 7777 gaming’s certified and next-generation content including slot titles, instant win games, and unique concepts that bring fresh excitement to Africa’s rapidly growing iGaming markets.

“At 7777 gaming, we see Africa not just as a growing market but as a region brimming with creativity, energy, and opportunity,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “With trusted partners like Betika, we are excited to shape the future of digital entertainment on the continent.”

To strengthen its long-term presence, 7777 gaming recently welcomed Ambani Netshishivhe as Regional Director for Africa. His local expertise and industry insight are set to accelerate the company’s growth strategy across the continent’s dynamic jurisdictions.

Betika’s commitment to innovation makes it an ideal partner for 7777 gaming. The operator’s intuitive platform will now host some of the provider’s most popular titles, such as Mayan Gold, Crazy 100 Bucks, Multi Wins, Diamonds of Majesty, Sea of Treasures, and Devil’s Deal Soul for Sale.

“We are excited to welcome 7777 gaming’s innovative portfolio to our platform,” said Peter Stagles, Group Chief Product Officer at Betika. “Innovation is key with Betika and we are always on the lookout for ways in which to further enhance the player experiences.7777 next-generation content and bold approach to game development align perfectly with our mission to provide entertaining, responsible, and rewarding experiences to our players across Africa. We believe that Competitive Gaming and live numbers draws will provide our customers with a unique range of exciting products, further strengthening our position as a pioneering operator in the African gaming market.”

This partnership underscores 7777 gaming’s 2025 expansion journey, which has already seen successful entries into Peru, Brazil, Colombia, Croatia, and Italy. With Africa now at the forefront, the company continues to deliver on its vision of providing next-generation digital content on a truly global scale.

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