7777 gaming has announced a strategic partnership with Betika, one of Africa’s leading online gaming operators, marking another key milestone in the company’s global expansion.

Betika is a household name across Kenya, DRC, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia, serving millions of players with a reputation for innovation, entertainment, and responsible gaming. Through this collaboration, Betika’s users will gain access to a rich selection of 7777 gaming’s certified and next-generation content including slot titles, instant win games, and unique concepts that bring fresh excitement to Africa’s rapidly growing iGaming markets.

“At 7777 gaming, we see Africa not just as a growing market but as a region brimming with creativity, energy, and opportunity,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “With trusted partners like Betika, we are excited to shape the future of digital entertainment on the continent.”

To strengthen its long-term presence, 7777 gaming recently welcomed Ambani Netshishivhe as Regional Director for Africa. His local expertise and industry insight are set to accelerate the company’s growth strategy across the continent’s dynamic jurisdictions.

Betika’s commitment to innovation makes it an ideal partner for 7777 gaming. The operator’s intuitive platform will now host some of the provider’s most popular titles, such as Mayan Gold, Crazy 100 Bucks, Multi Wins, Diamonds of Majesty, Sea of Treasures, and Devil’s Deal Soul for Sale.

“We are excited to welcome 7777 gaming’s innovative portfolio to our platform,” said Peter Stagles, Group Chief Product Officer at Betika. “Innovation is key with Betika and we are always on the lookout for ways in which to further enhance the player experiences.7777 next-generation content and bold approach to game development align perfectly with our mission to provide entertaining, responsible, and rewarding experiences to our players across Africa. We believe that Competitive Gaming and live numbers draws will provide our customers with a unique range of exciting products, further strengthening our position as a pioneering operator in the African gaming market.”

This partnership underscores 7777 gaming’s 2025 expansion journey, which has already seen successful entries into Peru, Brazil, Colombia, Croatia, and Italy. With Africa now at the forefront, the company continues to deliver on its vision of providing next-generation digital content on a truly global scale.

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7777 gaming, a leading provider of innovative iGaming content, has entered into a strategic partnership with Winpot, one of Mexico's most established and respected casino brands. The deal marks a major step in 7777 gaming's expansion across Latin America and reinforces its commitment to delivering premium content to regulated markets worldwide.

Through this collaboration, Winpot's online players will now enjoy access to 7777 gaming's diverse portfolio of engaging casino titles, including fan favorites Cash 100 Sugar Star, Club Mr.Luck 10 and Mayan Gold. These top-performing games will be available immediately, with additional titles set to launch in the coming months bringing even more variety and excitement to Winpot's growing digital audience.

"We're proud to partner with Winpot, one of the most respected gaming brands in Mexico," said Zhana Aleksandrova, Business Development Director for Spain and LatAm at 7777 gaming. "This collaboration is a key milestone in our strategic expansion across Latin America. With our shared commitment to quality, entertainment, and player engagement, we’re confident that Winpot's audience will respond enthusiastically to our games."

Winpot, widely recognized for its strong presence in Mexico's land-based casino sector, has been actively expanding its digital operations to meet the evolving needs of players. By adding 7777 gaming's modern, gamified content, the brand continues its mission to offer world-class gaming experiences tailored to local preferences.

"7777 gaming brings a refreshing and innovative perspective to the online casino space," said Tsvetan Dzhurov, Commercial Manager at Winpot. "Their portfolio is a perfect match for our player base in Mexico, offering both excitement and variety. We believe this partnership will contribute to an even more engaging experience for our customers."

The partnership further solidifies 7777 gaming's position as a trusted provider in the global iGaming industry and highlights its growing influence in Latin America - one of the fastest-evolving and most promising regions for online gaming.

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7777 gaming has stepped into the spotlight at the EiGE Awards 2025, entering an impressive ten categories that showcase its creative range, technological capabilities, and industry vision. The nominations span Best iGaming Supplier, Best iGaming Product, Best Game Developer, Best Mobile Gaming Provider, Innovation in iGaming Technology 2025, iGaming Leader, Rising Star in iGaming, Innovator of the Year, iGaming Influencer of the Year, and Best iGaming CEO 2025.

With the 2025 celebration of European gaming excellence entering its voting phase, 7777 gaming now takes center stage, inviting industry partners, players, and fans to champion its bid for these prestigious titles. Each vote is a testament to the company's innovation, creativity, and commitment to shaping the future of iGaming.

Known for delivering entertainment that blends immersive storytelling with bold mechanics and forward-looking technology, 7777 gaming has carved a distinct place in the competitive iGaming market. The company's portfolio reflects a mobile-first approach, innovative engagement models, and features designed to connect players across platforms.

The EiGE Awards, held alongside the European Gaming Congress, cast a bright light on those who shape the future of the industry. With voting open until 26 August, the coming weeks will determine which brands and leaders rise to the top. For 7777 gaming, the nominations are a stage to share its vision and inspire the community to join the journey.

In a year already rich with industry breakthroughs, 7777 gaming is once again in the spotlight, this time with three coveted nominations at the upcoming SBC Awards in Lisbon. Recognized in the categories "Casino / Slots Developer of the Yearl", "Innovation in Mobile," and "Rising Star in Casino Innovation" the company is not just making noise, it’s making waves across the iGaming ecosystem.

These nominations are more than accolades. They are a signal that 7777 gaming has emerged as one of the industry’s most dynamic and inventive studios, blending technological foresight with a pulse for evolving player behavior. At a time when most providers are just beginning to experiment with interactive gameplay and gamification layers, 7777 gaming is already mastering them.

This momentum is set to hit a new high in September at SBC Summit Lisbon,where 7777 gaming will be among the key exhibitors, welcoming visitors at stand A140. Lisbon will serve as the ideal stage for what the company promises to be one of its boldest public appearances yet. With tens of thousands of attendees converging from every corner of the iGaming world, the summit will provide a window into where the industry is headed and 7777 gaming is determined to help define that direction.

While many providers have clung to legacy formats, the studio has rewritten the blueprint. Original concepts like "Ships and Bombs" are a bold bridge between the classic thrill of land-based games and the limitless potential of online play. The game has a never-before-seen feature - a simple yet revolutionary mechanic that empowers players to make strategic decisions after the spin has ended. This shift from passive spinning to tactical gameplay means players don't just watch the outcome, they shape it.

Another innovation will be unveiled in SBC Lisbon: "Cheetah Chase", a high-velocity new title that’s been kept tightly under wraps. Visitors to stand A140 at SBC Summit will get the very first look at this adrenaline-charged release, built to capture the thrill of the chase and push the boundaries of slot excitement. Consider this your exclusive sneak peek - the hunt begins in Lisbon.

This flair for reinventing player engagement is particularly resonant in today's market, where users seek more than just fast-paced spins or flashy visuals. 7777 gaming responds to this appetite with a library that feels closer to modern gaming than gambling, embodying a mantra of "more gaming, less gambling." The upcoming reveals in Lisbon will echo that philosophy, pushing forward an agenda of socially responsible innovation without compromising on entertainment value.

The SBC Awards, which will crown standout contributors across dozens of verticals, are among the most respected honors in the iGaming space. To be shortlisted across categories that represent both technical excellence and market potential is a notable achievement for any company, especially for one that insists on doing things differently. At a moment when many in the industry are watching and waiting, 7777 gaming is delivering.

As Lisbon prepares to host some of the most influential names in gaming, 7777 gaming is arriving not just with products, but with purpose. With its distinctive portfolio, commitment to player-first experiences, and a culture of bold innovation, the company is poised to capture not only attention, but imagination.

For 7777 gaming, this isn't just another conference or ceremony. It's a signal. A statement. And perhaps most importantly, a launchpad for what's next.

7777 gaming is proud to announce its new strategic partnership with Microgame, the leading B2B technology and service provider in the Italian online gaming sector. This partnership marks another important step in the company's plan to strengthen its position across highly regulated and high-potential European markets.

Microgame, founded in 1999, is recognized as a pioneer and "first mover" in Italy's online gaming industry. With over two decades of market leadership, technological innovation, and tailor-made local solutions, Microgame is the ideal partner to bring 7777 gaming's next-generation content to an even wider network of local operators and players.

"This partnership with Microgame is a natural next step for our growth in Italy," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "Their strong position and local expertise perfectly complement our innovative portfolio and our vision to deliver unique experiences that truly stand out."

The agreement brings 7777 gaming's certified package of slots, instant win, and innovative concepts to Microgame's extensive concessionaire network. Local operators can now offer standout titles such as Crazy 100 Bucks, Vault Looter, Thracian Treasures, and Devil’s Deal Soul for Sale - each designed to combine rich narratives, immersive gameplay, and advanced mechanics that resonate with Italy’s mature player base.

"We are excited to welcome 7777 gaming's unique content into our portfolio," added Francesco Cuzzupoli, Gaming Product Director at Microgame. "Their next-generation games and bold approach to game development perfectly align with our mission to offer the best and most innovative products to our partners. This partnership further strengthens Microgame’s position as the Italian B2B leader and enhances the entertainment options available to our concessionaire network."

With this new partnership, 7777 gaming further solidifies its presence in Italy - now the 14th consecutive regulated market in its global expansion roadmap. Since the start of 2025, the company has entered Peru, Brazil, Colombia, Croatia, and Italy, reinforcing its commitment to growth and trusted local partnerships.

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7777 gaming has been shortlisted in two prestigious categories at the upcoming SiGMA Euro-Med Awards 2025, solidifying its position as a driving force of innovation and creativity in the iGaming industry. The company is nominated for Best Game Soundtrack 2025 with its standout title Zoomboy, while co-founder Milen Ganev is recognized in the category of Excellence in Gaming Leadership 2025.

Organized as part of the SiGMA Euro-Med Summit, the awards celebrate the most influential brands, products, and individuals who are reshaping the gaming landscape across Europe and the Mediterranean region. This year's nominations reflect not only industry achievement but a deeper commitment to pushing the boundaries of what gaming can be.

In the leadership category, Milen Ganev's nomination recognizes a clear and consistent vision: building entertainment-first gaming through creative empowerment, strategic foresight, and a strong commitment to responsible fun. Under his leadership, 7777 gaming has launched the 7777 Multiverse, a groundbreaking initiative that links games through shared themes, characters, and mechanics. This innovation not only expands gameplay possibilities but also drives long-term player engagement by creating a deeper sense of connection between titles.

Zoomboy is nominated for Best Game Soundtrack for its immersive, game-like approach to audio design. From the very beginning, the goal was not to create a traditional slot, but an experience closer to a video game. To achieve this, the development team created a full cinematic intro - a narrative-driven opening scene that sets the tone and introduces the main character. This cinematic sequence was then enhanced with an original soundtrack designed to match the pace, emotion, and atmosphere of the gameplay. Rather than using background music as a passive element, sound was treated as an active storytelling tool - evolving alongside the player's progress and reinforcing key moments of tension, risk, and reward. The result is a cohesive audiovisual journey that supports 7777 gaming's "more gaming, less gambling" vision by placing immersion and narrative engagement at the heart of the experience.

The dual nomination is a significant milestone for the company. It highlights both the creative accomplishments of its development teams and the strategic leadership guiding its future. As the iGaming industry continues to evolve, 7777 gaming remains focused on delivering meaningful innovation, not just in gameplay mechanics, but in how games are imagined, built, and experienced.

The SiGMA Euro-Med Awards will be held during the SiGMA Euro-Med Summit, taking place from 1-3 September 2025 in Valletta, Malta, bringing together top-tier operators, studios, and thought leaders from across the region. Voting is currently open on SiGMA's official website, and the winners will be announced during the awards ceremony.

7777 gaming is proud to be part of this year's shortlist and looks forward to continuing its mission of reshaping the future of iGaming through storytelling, technology, and purpose-driven design.