7777 Gaming | News

7777 gaming is excited to announce a new aggregation partnership with Aristocrat Interactive, a leader in content and technology solutions for iLottery, iGaming and online sports betting. Under this deal, Aristocrat Interactive will aggregate and distribute the complete 7777 gaming portfolio across both major online verticals: casino and lottery. Operators will gain seamless access to more than 200 certified online casino titles, including slots, instant win games, crash experiences and high-engagement releases, while also benefiting from the full suite of advanced iLottery products. By integrating the complete 7777 gaming portfolio, Aristocrat Interactive's customers receive an instantly scalable library that supports both modern casino entertainment and next-generation lottery transformation within a single, unified aggregation environment.

Among the standout titles now available through Aristocrat Interactive's aggregation environment are the adrenaline-charged Cheetah Chase, the fast-paced slot experience Cash Transporter and the favorite Ducking Hot series, known for its playful thematics and rewarding bonus logic. These games, combined with the broader 7777 gaming portfolio, bring fresh energy and strong retention potential to operators looking for innovative entertainment that resonates with today's players.

For 7777 gaming, joining Aristocrat Interactive's aggregation network helps to build on its mission to deliver quality, responsible and accessible entertainment across global regulated markets. Aristocrat Interactive's technology-driven approach makes it an ideal partner for expanding 7777 gaming's presence and supporting long-term operator growth.

Elena Shaterova, Chief Commercial Officer at 7777 gaming, commented: "Aristocrat Interactive stands among the most respected names in global online real money gaming and we are proud to see our full content portfolio available through their aggregation network. This deal allows operators around the world to access our most innovative releases. We believe this agreement will unlock exciting opportunities and deliver exceptional value to operators and players alike."

With this agreement, 7777 gaming takes another deliberate step toward expanding its presence in key regulated markets. By entering Aristocrat Interactive's aggregation ecosystem, the company puts its full portfolio in front of a wider global audience while staying true to what drives its success: original ideas, distinctive gameplay and a commitment to delivering content that feels different in a market that often looks the same.

Looking to elevate your casino offering with games that stand out? Connect with our team today and discover how our portfolio can power your growth.

7777 gaming is pleased to announce that it has officially joined The European Lotteries (EL) Association, marking an important step in the company's strategic expansion within the regulated lottery sector.

As an Associate Member of The European Lotteries (EL) community, 7777 gaming will actively engage with lottery operators across Europe, supporting innovation, digital transformation, and responsible gaming initiatives. The membership reinforces the company's focus on trusted partnerships, regulatory compliance, and scalable game content designed for modern lottery platforms.

"With more than 20 years of experience, we are confident that together with the EL network we can deliver a tailored, modernized digital approach that meets the unique needs of every lottery," says Asya Raykova, Partnership Manager at 7777 gaming. "We strongly believe that a modern lottery is not about luck - it's about trust, technology, and engagement."

This development underlines 7777 gaming's long-term vision to be a reliable content provider for both digital lotteries and online casino verticals in regulated jurisdictions.

Looking to modernize your lottery offering with solutions built for today's players? Connect with our team to explore how our 360-degree iLottery ecosystem can support your growth.

Empower your lottery to reach new heights with next-generation digital Keno, Instant Win, Raffle, and Sports Betting experiences — where innovation drives success.

Building on its proven track record across Bulgaria, North Macedonia, Ukraine, and Azerbaijan, 7777 gaming continues to expand into new regulated markets worldwide, offering mobile-first technology, localized products, and comprehensive lottery solutions tailored to each jurisdiction.

What truly sets 7777 gaming apart is its personalized and responsive partnership approach. The company ensures quick implementation timelines, providing operators with fast, seamless integration supported by dedicated teams who value collaboration and long-term trust. Its customized solutions merge the traditional strengths of each lottery with modern digital innovation, preserving every partner's unique brand identity while unlocking new growth opportunities.

A notable example of this success is the National Lottery of Moldova, where 7777 gaming provides an integrated system encompassing retail, online gaming, instant games, and sports betting products.

"We help lotteries modernize without losing their identity — merging tradition with innovation," says Zhana Aleksandrova, Business Development Director at 7777 gaming. "Our focus on flexibility, speed, and trust makes every partnership a success story."

Participants to the XIX CIBELAE Congress will have the opportunity to experience 7777 gaming's lottery vision firsthand at Stand 2, where Zhana Aleksandrova, Asya Raykova, and Maria Stoeva will present the company's latest iLottery solutions, including Keno Derbi, and share insights on transforming lotteries for the digital era.

7777 gaming powers one of the leading licensed online operators in Bulgaria 8888.bg. More than 70 games, from all of the company's game categories, are integrated and enjoyed on 8888.bg since Q3 2021.

7777 gaming's offering is structured into the following categories:

• Instant Win Games: new players to the online gaming, transitioning players from scratch games, players who are looking for entertainment.
• Premium Games: lottery fans transitioning to online play, players who are bored with the ordinary and need a good graphics and fun gameplay, casual players aiming for big wins with small bets.
• Exclusive Games: specially designed for the new generation players coming from the gaming world.
• Soft Slots: casual slot players with a taste for non-classic games.
• Classic Slots: professional slot players.
• Table Games: players of casino blackjack, poker, and roulette.
• Keno & Bingo Games: lovers of the keno and bingo draw, players who want to win a lot and bet just a little.
• Thematic reskin on a festive theme: players can play their favorite games reskin on a festive theme - Christmas, Easter, St. Valentine, etc.

7777 gaming is also the platform provider of 8888.bg, which means that the Bulgarian online operator is enjoying the 360-degree iGaming solution, including a platform, gaming content, and marketing tools. The entire solution has been developed and upgraded over the years of the team's experience in the B2C highly regulated markets.

8888.bg offers a variety of casino games, including video slots, instant win games, and live casino. Its user-friendly interface and wide variety of marketing promos easily ranked the website as one of the most progressive in the Bulgarian market.

7777 gaming is shortlisted in two categories of EGR B2B Awards 2022, that will take place in London, on June 15th. The company is nominated in one of the EGR B2B Awards headline categories - Slot Supplier Rising Star as well as in the Lottery Supplier category of this year's awards.

Elena Shaterova, CCO of 7777 gaming commented: " It's a great privilege to be shortlisted in the EGR B2B Awards - one of the most respected accolades in the iGaming industry. The entire team of 7777 gaming is excited and proud as their hard work and dedication has been highly-recognized. It feels even more special as it's our first-ever nomination in industry awards. "

The EGR B2B Awards reward and celebrate the very best service providers in the online gaming industry, recognising the achievements of suppliers from across all the major egaming disciplines including betting and gaming software, payments, recruitment, IT and infrastructure and many more. This year, EGR B2B Awards had over 650 entries and 250 companies that made it to the shortlist. Congratulations to all the shortlisted companies. Check them out here.

The nominations came shortly after the successful international debut of 7777 gaming at ICE London this year. 7777 gaming presented more than 100 games portfolio, its innovative jackpot solution, and all-in-one platform, which caught the interest of the leading highly-regulated online operators worldwide.