7777 gaming debuted with over 100 games at the biggest iGaming exhibition in Europe - ICE London, taking place in April. The company caught the interest of the leading operators in many regulated jurisdictions worldwide. 7777 gaming's debut was beyond successful. The company's team met with industry professionals from more than a hundred companies, and returned from ICE London with plenty of business opportunities.

Milen Ganev, CEO of 7777 gaming said: "We made a statement with our debut at ICE London this year. Presenting a portfolio of over a hundred games, 7777 gaming caught the interest of some of the biggest operators in the regulated markets across the world. We plan to continue expanding our game portfolio and enter several regulated markets by Q3. This will be all possible with the constant dedication and creativity of our team of over 80 experts."

ICE London's debut with over 100 games was extraordinary and attracted many visitors to the company's stand. Team was overwhelmed by the response and feedback on 7777 gaming portfolio. What makes the games unique is the fact that they are developed with the mindset of a player and grouped into several different categories. Each of these categories answers a specific customer's requirement and segmentation - from new to online gaming clients to those with long years of experience.

Dedicating most of the games to online casinos, 7777 gaming offers instant win games, premium, and exclusive games (specially designed for the new generation of players coming from the gaming world), soft and classic slots, table games, keno, and bingo games, as well as the lottery games with depleting pool RNG.

Besides the leading product offering of online games and lotteries, 7777 gaming presented its iGaming platform as well. Its main focus goes on the marketing tools, including a gamified promotional system that engages with the new and returning players.

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