7777 Gaming | News

From January 19 to 21, 7777 gaming steps into the spotlight at ICE Barcelona with its most ambitious presence to date. Located at stand 1H50, the company will unveil a significantly larger booth and its richest product portfolio ever - an expression of steady growth, creative confidence, and a clear vision for the future of iGaming. This year, visitors are not simply invited to see games, they are invited to move through the world of 7777 gaming, guided across its three core verticals: Sports, Casino, and Lottery.

The Casino portfolio of 7777 gaming brings together proven performance and creative ambition. Established titles such as Cash 100 and Mystery Crazy 40 Bucks continue to anchor the studio's reputation for recognizable, high-performing content, while the Bar Link Series represents the next evolution of the Cash concept. Built as a cohesive product line with a shared progressive jackpot, the series extends the Cash legacy through scalable design and sustained player appeal.

Alongside these familiar formats, the portfolio expands into the distinctive universe of 7777 gaming, where theme-driven experiences and character-led concepts take the spotlight. Titles such as Zoomboy, Cheetah Chase, and Cash Transporter place a strong emphasis on atmosphere, storytelling, and emotional engagement - demonstrating that in today's casino landscape, performance and personality go hand in hand.

The Lottery vertical completes the experience with products built around flexibility, control, and innovation. Raffle Lottery stands out with its advanced customization options, designed to give operators maximum operational freedom. Alongside it, Buzzin' Bugs and Fisher Bob challenge visitors to test their luck through mechanics and features rarely seen in the industry - each product distinct, experimental, and unmistakably 7777 gaming.

At the core of 7777 gaming's sports experience is a philosophy built around socially driven betting. Rather than focusing on mechanics alone, the approach emphasizes flow, engagement, and emotional connection, with Legend and Stars positioned as a title with significant growth potential. The concept reflects the company’s broader vision for sports betting as an intuitive and immersive experience - one that feels accessible, engaging, and designed for genuine player interaction.

This year, the spotlight is on two standout titles. The newest release, Cash Transporter, delivers a high-energy experience inspired by the thrill of moving money in style, while the timeless Mayan Gold invites visitors into a world of mystery and adventure. Both games will feature daily interactive activations at the stand, blending discovery, excitement, and celebration throughout the event.

Adding a special emotional touch, 7777 gaming will also host a daily raffle lottery celebrating the legacy of FC Barcelona, running throughout the event and offering fans a unique chance to take part in a classic lottery-style draw.

Year after year, 7777 gaming continues to grow stronger expanding its team, refining its products, and building a legacy rooted in quality, creativity, and trust. At ICE Barcelona, the company invites partners, operators, and industry peers to experience the results of that journey firsthand.

The global gaming industry is abuzz as ICE, the landmark event for gaming professionals, relocates from London to the vibrant city of Barcelona. Taking place from 20-22 January 2025 at Fira Barcelona Gran Via, this new chapter promises to attract record-breaking attendance and greater excitement than ever before.

Meet 7777 gaming at ICE Barcelona

Join us at Stand 2B31 to explore the cutting-edge innovations that have defined 7777 gaming as a leader in the online gaming and lottery space. ICE has always been a pivotal event for the industry, and for 7777 gaming, it holds a special place — it was at ICE 2022 that we first launched our brand. Now, three years later, we're stronger than ever, with a portfolio of achievements and exciting plans for the future.

What to expect from 7777 gaming at ICE Barcelona

1. Online Casino Innovations

This year, we're unveiling our fully completed game portfolio, featuring 150+ unique titles across diverse categories. These games are tailored to meet the growing demands of new-generation players, who seek interactive features such as:

• Social elements
• Leaderboards
• Missions
• Skill-based mechanics
• Gamification
• Crash games

Our latest releases reflect these trends, offering innovative gameplay, captivating themes, and state-of-the-art mechanics that redefine the player experience. 

2. Lottery Digital Content Excellence

As a proud Associate Member of the World Lottery Association (WLA), 7777 gaming is breaking new ground in the lottery sector. We provide custom digital content for lotteries worldwide, showcasing our ability to deliver bespoke solutions tailored to the needs of our partners.

Our CCO Elena Shaterova is excited to share her thoughts on the upcoming ICE Barcelona and 7777 gaming participation: "For 7777 gaming, ICE is not just an event; it's a stage for innovation and connection. Over the past three years, we've built a strong reputation and expanded into diverse markets. In 2025, we focus on massive growth in highly regulated regions, including Spain, Italy, Peru, Brazil, Colombia, Croatia, and Georgia, where we've already made significant achievements. Our first pack of games is either certified or under submission for these jurisdictions, and we've secured strategic partnerships with leading operators and platforms. We're excited to continue this journey at ICE Barcelona."

Visit Us at Stand 2B31

Don't miss the chance to connect with the 7777 gaming team and experience how we're shaping the future of online casino games and lottery digital content. ICE Barcelona is your gateway to discovering the innovations driving the gaming industry forward.

Mark your calendars: 20-22 January 2025, Fira Barcelona Gran Via. Let's make history together!

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