In a year already rich with industry breakthroughs, 7777 gaming is once again in the spotlight, this time with three coveted nominations at the upcoming SBC Awards in Lisbon. Recognized in the categories "Casino / Slots Developer of the Yearl", "Innovation in Mobile," and "Rising Star in Casino Innovation" the company is not just making noise, it’s making waves across the iGaming ecosystem.

These nominations are more than accolades. They are a signal that 7777 gaming has emerged as one of the industry’s most dynamic and inventive studios, blending technological foresight with a pulse for evolving player behavior. At a time when most providers are just beginning to experiment with interactive gameplay and gamification layers, 7777 gaming is already mastering them.

This momentum is set to hit a new high in September at SBC Summit Lisbon,where 7777 gaming will be among the key exhibitors, welcoming visitors at stand A140. Lisbon will serve as the ideal stage for what the company promises to be one of its boldest public appearances yet. With tens of thousands of attendees converging from every corner of the iGaming world, the summit will provide a window into where the industry is headed and 7777 gaming is determined to help define that direction.

While many providers have clung to legacy formats, the studio has rewritten the blueprint. Original concepts like "Ships and Bombs" are a bold bridge between the classic thrill of land-based games and the limitless potential of online play. The game has a never-before-seen feature - a simple yet revolutionary mechanic that empowers players to make strategic decisions after the spin has ended. This shift from passive spinning to tactical gameplay means players don't just watch the outcome, they shape it.

Another innovation will be unveiled in SBC Lisbon: "Cheetah Chase", a high-velocity new title that’s been kept tightly under wraps. Visitors to stand A140 at SBC Summit will get the very first look at this adrenaline-charged release, built to capture the thrill of the chase and push the boundaries of slot excitement. Consider this your exclusive sneak peek - the hunt begins in Lisbon.

This flair for reinventing player engagement is particularly resonant in today's market, where users seek more than just fast-paced spins or flashy visuals. 7777 gaming responds to this appetite with a library that feels closer to modern gaming than gambling, embodying a mantra of "more gaming, less gambling." The upcoming reveals in Lisbon will echo that philosophy, pushing forward an agenda of socially responsible innovation without compromising on entertainment value.

The SBC Awards, which will crown standout contributors across dozens of verticals, are among the most respected honors in the iGaming space. To be shortlisted across categories that represent both technical excellence and market potential is a notable achievement for any company, especially for one that insists on doing things differently. At a moment when many in the industry are watching and waiting, 7777 gaming is delivering.

As Lisbon prepares to host some of the most influential names in gaming, 7777 gaming is arriving not just with products, but with purpose. With its distinctive portfolio, commitment to player-first experiences, and a culture of bold innovation, the company is poised to capture not only attention, but imagination.

For 7777 gaming, this isn't just another conference or ceremony. It's a signal. A statement. And perhaps most importantly, a launchpad for what's next.

7777 gaming has been shortlisted in two prestigious categories at the upcoming SiGMA Euro-Med Awards 2025, solidifying its position as a driving force of innovation and creativity in the iGaming industry. The company is nominated for Best Game Soundtrack 2025 with its standout title Zoomboy, while co-founder Milen Ganev is recognized in the category of Excellence in Gaming Leadership 2025.

Organized as part of the SiGMA Euro-Med Summit, the awards celebrate the most influential brands, products, and individuals who are reshaping the gaming landscape across Europe and the Mediterranean region. This year's nominations reflect not only industry achievement but a deeper commitment to pushing the boundaries of what gaming can be.

In the leadership category, Milen Ganev's nomination recognizes a clear and consistent vision: building entertainment-first gaming through creative empowerment, strategic foresight, and a strong commitment to responsible fun. Under his leadership, 7777 gaming has launched the 7777 Multiverse, a groundbreaking initiative that links games through shared themes, characters, and mechanics. This innovation not only expands gameplay possibilities but also drives long-term player engagement by creating a deeper sense of connection between titles.

Zoomboy is nominated for Best Game Soundtrack for its immersive, game-like approach to audio design. From the very beginning, the goal was not to create a traditional slot, but an experience closer to a video game. To achieve this, the development team created a full cinematic intro - a narrative-driven opening scene that sets the tone and introduces the main character. This cinematic sequence was then enhanced with an original soundtrack designed to match the pace, emotion, and atmosphere of the gameplay. Rather than using background music as a passive element, sound was treated as an active storytelling tool - evolving alongside the player's progress and reinforcing key moments of tension, risk, and reward. The result is a cohesive audiovisual journey that supports 7777 gaming's "more gaming, less gambling" vision by placing immersion and narrative engagement at the heart of the experience.

The dual nomination is a significant milestone for the company. It highlights both the creative accomplishments of its development teams and the strategic leadership guiding its future. As the iGaming industry continues to evolve, 7777 gaming remains focused on delivering meaningful innovation, not just in gameplay mechanics, but in how games are imagined, built, and experienced.

The SiGMA Euro-Med Awards will be held during the SiGMA Euro-Med Summit, taking place from 1-3 September 2025 in Valletta, Malta, bringing together top-tier operators, studios, and thought leaders from across the region. Voting is currently open on SiGMA's official website, and the winners will be announced during the awards ceremony.

7777 gaming is proud to be part of this year's shortlist and looks forward to continuing its mission of reshaping the future of iGaming through storytelling, technology, and purpose-driven design.

7777 gaming is proud to announce its new strategic partnership with Microgame, the leading B2B technology and service provider in the Italian online gaming sector. This partnership marks another important step in the company's plan to strengthen its position across highly regulated and high-potential European markets.

Microgame, founded in 1999, is recognized as a pioneer and "first mover" in Italy's online gaming industry. With over two decades of market leadership, technological innovation, and tailor-made local solutions, Microgame is the ideal partner to bring 7777 gaming's next-generation content to an even wider network of local operators and players.

"This partnership with Microgame is a natural next step for our growth in Italy," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "Their strong position and local expertise perfectly complement our innovative portfolio and our vision to deliver unique experiences that truly stand out."

The agreement brings 7777 gaming's certified package of slots, instant win, and innovative concepts to Microgame's extensive concessionaire network. Local operators can now offer standout titles such as Crazy 100 Bucks, Vault Looter, Thracian Treasures, and Devil’s Deal Soul for Sale - each designed to combine rich narratives, immersive gameplay, and advanced mechanics that resonate with Italy’s mature player base.

"We are excited to welcome 7777 gaming's unique content into our portfolio," added Francesco Cuzzupoli, Gaming Product Director at Microgame. "Their next-generation games and bold approach to game development perfectly align with our mission to offer the best and most innovative products to our partners. This partnership further strengthens Microgame’s position as the Italian B2B leader and enhances the entertainment options available to our concessionaire network."

With this new partnership, 7777 gaming further solidifies its presence in Italy - now the 14th consecutive regulated market in its global expansion roadmap. Since the start of 2025, the company has entered Peru, Brazil, Colombia, Croatia, and Italy, reinforcing its commitment to growth and trusted local partnerships.

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7777 gaming is proud to announce a major strategic partnership with Betano, the Brazilian arm of Betano - the premium online sports betting and gaming brand owned by Kaizen Gaming, one of the world's fastest-growing GameTech companies.

This collaboration marks a significant milestone for 7777 gaming as it strengthens its footprint in the dynamic Brazilian market and across Latin America, delivering its signature content to an even broader audience of players.

Through this agreement, players on Betano Brasil will gain access to several of 7777 gaming's standout titles, including Devil's Deal: Soul for Sale, Mayan Gold, and Candy Anyways. These games are known for their bold creative vision, immersive gameplay, and mechanics designed to boost engagement and retention - all aligning with Betano's mission to offer an outstanding and responsible betting and gaming experience.

Kaizen Gaming, the company behind Betano, has built a reputation for putting technology and people at the heart of its success. With a presence in multiple regions across Europe, the Americas, and Africa, and a proven track record of award-winning innovation, Betano has rapidly become a trusted brand for sports fans and gaming enthusiasts alike.

By partnering with Betano Brasil, 7777 gaming demonstrates its commitment to supporting operators in one of Latin America’s fastest-growing iGaming markets. The partnership also reinforces 7777 gaming's strategy to collaborate with leading names in the industry and deliver next-generation content that resonates with local players and exceeds market expectations.

As the collaboration unfolds, both companies share a common goal: to entertain responsibly, push boundaries through technology and creativity, and bring memorable gaming experiences to millions of players in Brazil and beyond.

With this new chapter, 7777 gaming continues its mission to challenge the status quo in iGaming, expand its global reach, and build meaningful partnerships that shape the future of online entertainment.

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7777 gaming has taken a significant step in its international expansion strategy by partnering with Octavian Lab. This strategic alliance reinforces the company’s commitment to establishing a strong presence in regulated European markets and marks a key milestone in its international growth plans. Through this collaboration, 7777 gaming’s certified portfolio of innovative online casino titles will be seamlessly integrated into Octavian Lab’s advanced aggregator called Hub Casino, making the games accessible to a wide network of licensed Italian operators.

"Partnering with Octavian Lab is a landmark moment for 7777 gaming," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "Italy is a market we view as both strategic and full of potential. Through Octavian Lab's Hub Casino, our certified games will reach a broad audience of experienced operators and players. We are confident that our titles will bring fresh energy, variety, and innovation to the Italian iGaming landscape."

The integration includes 7777 gaming's newly certified Italian portfolio, which features standout titles such as Crazy 100 Bucks, Cash 100, Thracian Treasures and Devil's Deal Soul for Sale.

Each title is built for strong player engagement, offering features like bonus games, free spins, WILD symbols, multipliers, and buy-bonus options - meeting the demand of Italian players for variety and excitement.

"We are delighted to welcome 7777 gaming to our Hub Casino," said Andres Galan Chillon, Senior Partnerships Manager at Octavian Lab. "Their portfolio brings fresh and exciting content that aligns perfectly with our commitment to providing innovative, high-quality gaming experiences for operators and players in Italy. We look forward to a successful partnership that drives growth and delivers real value to the Italian iGaming market."

7777 gaming is an innovative online casino games provider, committed to delivering unique, engaging content that meets the highest standards of compliance and player satisfaction. With a growing presence across Europe, Africa, and Latin America and a strong focus on regulated markets like Italy - the company builds long-term partnerships that drive sustainable growth and deliver localized, high-performing gaming experiences. By combining regulatory trust, creative excellence, and a passion for innovation, 7777 gaming continues to strengthen its position as a trusted partner in the global iGaming industry.

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7777 gaming is proud to announce its official entry into the Italian iGaming market, following the successful certification of its innovative casino game portfolio. This milestone marks a significant advancement in the company's strategy to expand its global footprint by entering highly regulated and high-potential European markets.

With Italy now added to its growing list of certified jurisdictions, 7777 gaming brings a tailored selection of its most in-demand titles to local operators and players - titles that combine rich narratives, immersive gameplay, and advanced mechanics.

The certified game package for the Italian market showcases 7777 gaming's signature diversity in format, theme, and gameplay innovation. It includes a robust lineup of slot games, such as Crazy 100 Bucks, Cash 100, Thracian Treasures, and Vault Looter, titles built to deliver consistent performance and broad appeal. The portfolio also features instant win games like Sea of Treasures and Bloody Stakes & Riches, offering fast-paced mechanics and cross-platform accessibility. Additionally, 7777 gaming introduces its distinctive Innovative Concepts - а category reserved for titles that push creative and technical boundaries. Among them, Devil's Deal Soul for Sale stands out with its unique storytelling, visual style, and experimental gameplay, reflecting the company’s bold approach to modern iGaming entertainment.

All 7777 gaming titles are developed to the highest technical and regulatory standards. All games are designed with a strong focus on player engagement, featuring popular functionalities such as multipliers, bonus rounds, free spins, gamble features, expanding reels, and buy bonus options.

With this new certification, Italy becomes the 14th consecutive market in 7777 gaming's global expansion. Over the past three years, the company has extended its reach worldwide, establishing a presence across diverse regions and regulated markets. Since the beginning of 2025 alone, 7777 gaming has secured entry into Peru, Brazil, Colombia, Italy, and Croatia, underlining its commitment to growth and trusted partnerships. The team remains dedicated to bringing high-performing, regulation-ready content that resonates with players and operators everywhere.

If you're ready to elevate your casino offering with engaging and innovative games… let's talk.