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Building on its proven track record across Bulgaria, North Macedonia, Ukraine, and Azerbaijan, 7777 gaming continues to expand into new regulated markets worldwide, offering mobile-first technology, localized products, and comprehensive lottery solutions tailored to each jurisdiction.

What truly sets 7777 gaming apart is its personalized and responsive partnership approach. The company ensures quick implementation timelines, providing operators with fast, seamless integration supported by dedicated teams who value collaboration and long-term trust. Its customized solutions merge the traditional strengths of each lottery with modern digital innovation, preserving every partner's unique brand identity while unlocking new growth opportunities.

A notable example of this success is the National Lottery of Moldova, where 7777 gaming provides an integrated system encompassing retail, online gaming, instant games, and sports betting products.

"We help lotteries modernize without losing their identity — merging tradition with innovation," says Zhana Aleksandrova, Business Development Director at 7777 gaming. "Our focus on flexibility, speed, and trust makes every partnership a success story."

Participants to the XIX CIBELAE Congress will have the opportunity to experience 7777 gaming's lottery vision firsthand at Stand 2, where Zhana Aleksandrova, Asya Raykova, and Maria Stoeva will present the company's latest iLottery solutions, including Keno Derbi, and share insights on transforming lotteries for the digital era.

7777 gaming is proud to announce its latest partnership with AdmiralBet Bulgaria, part of the globally renowned Novomatic Group, marking another step forward in the company's expansion across regulated European markets.

AdmiralBet is a well-established leader in the online gambling industry across Europe, with a strong presence in countries such as Germany, Croatia, Bosnia and Herzegovina, and Serbia. In October 2025, the brand officially launched its online platform in Bulgaria.

Through this collaboration, 7777 gaming will integrate its full portfolio of certified casino games, including player favorites such as Cash 100 and Mega Juicy ManyWays, both known for their engaging mechanics, vibrant design, and rewarding features.

'We're delighted to expand our game distribution in Bulgaria through AdmiralBet," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "As a Bulgarian and Balkan gaming studio, we’re proud to see our home market grow and to welcome international operators like AdmiralBet, who recognize Bulgaria's strong potential and dynamic player community."

"Partnering with 7777 gaming is a great addition to our newly launched Bulgarian platform," said Miroslav Mladenov, Chief Operating Officer at AdmiralBet.bg. "Their games are already well known and loved by Bulgarian players, and we're excited to bring them to an even wider audience through our platform. 7777 gaming's innovative approach and strong local connection perfectly align with our goal to deliver a premium gaming experience in Bulgaria."

This collaboration marks another important milestone in 7777 gaming's 2025 growth journey, following successful market entries across Italy, Peru, Brazil, Colombia, Croatia, and Africa. By joining forces with industry leaders such as AdmiralBet, 7777 gaming continues its mission to deliver next-generation, regulation-ready entertainment worldwide.

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7777 gaming has been awarded Best iGaming Product 2025 at the European Gaming Congress in Warsaw for its groundbreaking game "Ships and Bombs" - a recognition that celebrates the company's ability to merge technology, creativity, and storytelling into a single, engaging experience. The award highlights 7777 gaming's forward-thinking vision to craft products that go beyond gameplay, transforming entertainment into emotion and interaction.

The HIPTHER-hosted event brought together leading figures from across the gaming industry for two days of dynamic discussions, networking, and awards celebrating innovation and excellence. The 7777 gaming team attended the congress with energy and purpose, participating in conversations that explored the evolving landscape of digital entertainment and player engagement.

Head Project Manager Izabel Hakim took part in the panel "Designing to Engage: Personalization, Gamification & the New Player Journey," where she shared insights into how modern game design must balance creativity, behavioral science, and data-driven personalization. "In iGaming, creativity means understanding player behavior and transforming insights into meaningful experiences. Every successful product is built on balance between entertainment, technology, and responsible engagement."

Winning Best iGaming Product 2025 is more than an accolade for 7777 gaming, but a validation of the studio's forward-thinking approach to game design. Ships and Bombs stands as a showcase of 7777 gaming's ability to blend striking visuals, seamless mechanics, and intelligent gamification into a truly immersive experience. The award recognizes the company's commitment to innovation and its drive to elevate player engagement beyond entertainment - transforming gameplay into strategy, interaction, and lasting excitement.

For the 7777 gaming team, the congress in Warsaw was as much about connection as it was about achievement.

The award strengthens 7777 gaming's position as a creative and strategic force in the iGaming industry, trusted by operators seeking to stand out through innovation and experience-driven design. With certification in more than 14 regulated markets and a portfolio of over 200 games, the company continues to expand globally while staying true to its mission: to build worlds, not just games.

In an era where player expectations evolve faster than ever, 7777 gaming's win at the European Gaming Congress 2025 stands as proof that the future of iGaming belongs to those who can blend imagination with precision, and innovation with heart.

7777 gaming is proud to announce its strategic partnership with Meridianbet, one of the leading licensed gambling companies with operations in 35 countries across 4 continents. With over 30 years of continuous service and a reputation for quality, security, and trust, Meridianbet is recognized globally for delivering innovative and reliable iGaming solutions.

Through this partnership, 7777 gaming will integrate its certified portfolio of slot titles, instant win games, and innovative casino concepts into Meridianbet's multi-channel platform. Designed with a strong focus on player engagement, fresh gameplay mechanics, and high-performing features, 7777 gaming's content will further enhance Meridianbet's global entertainment offering.

"We are thrilled to join forces with Meridianbet, a trusted name with an impressive international footprint," said Zhana Aleksandrova, Business Development Director for Spain and Latin America at 7777 gaming. "Our diverse portfolio of slots and instant win games will perfectly complement their established platform, allowing us to deliver engaging and distinctive experiences to millions of players worldwide."

Meridianbet's position as both a B2B provider and B2C operator gives 7777 gaming a unique opportunity to showcase its games across a vast global network. With a proven track record of steady growth, advanced technology, and long-term expertise, Meridianbet continues to be a reliable partner for operators and players alike.

"Adding 7777 gaming's slots and instant win games reinforces our commitment to offering only the most engaging and high-quality casino content to our partners and customers worldwide," Kristina Dimoski, Head of accounts. "We are confident that their innovative portfolio will resonate strongly with players and contribute to our continued growth in regulated markets."

This collaboration marks another important milestone in 7777 gaming's 2025 expansion journey, building on successful market entries in Italy, Peru, Brazil, Colombia, Croatia, and Africa. By partnering with industry leaders like Meridianbet, 7777 gaming continues to fulfill its mission of delivering next-generation, regulation-ready entertainment across the globe.

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7777 gaming is thrilled to announce a dynamic new partnership with Soccerbet, one of the most established and fast-growing operators in the Balkan region. With over a decade of market presence and a network of nearly 300 locations, Soccerbet has built a reputation as a trusted leader in sports betting and gaming entertainment.

This collaboration will see 7777 gaming's standout titles integrated into Soccerbet's ecosystem, enriching the overall experience both online and across its retail network. The partnership brings together a carefully selected mix of innovation and proven hits, striking a balance between fresh excitement and trusted entertainment.

Players across Soccerbet's platforms will soon gain access to a curated selection of 7777 gaming's most distinctive titles. Leading the lineup is the studio’s new rising star slot, Cash Transporter, which has quickly gained traction for its dynamic mechanics and thrilling gameplay. Alongside it are established fan favorites like Cash 100 and the bold and daring Devil's Deal: Soul for Sale, each designed to deliver immersive experiences and lasting engagement.

By joining forces with Soccerbet, 7777 gaming connects its cutting-edge digital content with a brand that has deep cultural roots and strong resonance among players in the region.

"Our partnership with Soccerbet marks an important step in 7777 gaming's strategy for the Balkans and wider European markets," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "The region has proven to be very vibrant and fast-growing in iGaming and working with a trusted and ambitious operator like Soccerbet allows us to bring our most innovative content to a passionate player base. This collaboration strengthens our presence in Europe while laying the groundwork for continued expansion in dynamic regulated markets."

"We are delighted to welcome 7777 gaming's innovative content to Soccerbet," said Marko Jovanovic, Head of Online Casino at Soccerbet. "Their unique approach to game development and focus on engaging player experiences align perfectly with our mission to provide the highest-quality entertainment."

By launching its portfolio across all Soccerbet operations in the Balkans, including Serbia, Montenegro, and Bosnia and Herzegovina, 7777 gaming is amplifying its reach in a region where player appetite for innovative digital content is accelerating rapidly. This step reflects a clear strategy: to pair bold, experience-driven game design with operators that have deep local resonance and strong market intelligence, creating a sharper competitive edge in Europe's evolving iGaming landscape.

7777 gaming has announced a new chapter in its global journey through a strategic partnership with Bragg Gaming Group, one of the most respected providers of content and technology solutions in the iGaming industry. The collaboration marks an important step in the company's plan to bring next-generation digital entertainment to players around the world.

Through this partnership, 7777 gaming is integrating its portfolio of more than 200 certified games, including engaging slot titles, instant win experiences and innovative mechanics, into the Bragg Hub. This will give operators in multiple regulated markets seamless access to the studio's distinctive content. Bragg's powerful distribution network and advanced technology will support 7777 gaming in reaching new audiences and delivering scalable, compliant and high-performing gaming experiences.

As part of the expansion, 7777 gaming is highlighting several of its latest releases, such as the adrenaline-filled Cheetah Chase and the action-packed Cash Transporter. These new titles join a strong lineup of established hits including Cash 100 and the instant win game Sea of Treasures, demonstrating the company’s ability to combine fresh concepts with proven classics that players enjoy.

The partnership with Bragg Gaming Group will accelerate 7777 gaming's growth in key regulated markets and builds on its recent success in Latin America, Africa and Europe. By connecting to Bragg's well-established operator network, the company strengthens its ability to deliver innovative and engaging content to a truly global audience.

"Our partnership with Bragg Gaming Group marks a powerful new chapter for 7777 gaming," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "Together, we can provide operators with content that is not just engaging, but also built for compliance, scalability, and long-term sustainability in some of the most competitive jurisdictions worldwide."

"Bragg is excited to welcome 7777 gaming's creative and forward-thinking content to our platform," said Hristofor Hristov, Commercial Director, Aggregation, Bragg Gaming Group. "Their portfolio brings fresh variety and innovative mechanics to operators and players, perfectly complementing our mission to deliver engaging, data-driven, and high-performing iGaming experiences."

This milestone represents a significant step in 7777 gaming's 2025 expansion journey, reinforcing its commitment to creativity, strategic growth and the continued evolution of digital entertainment worldwide.

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