7777 Gaming | News

7777 gaming proudly secured two major accolades at the BEGE Awards 2025 – "Innovative Online Product of the Year" for the company's next-generation iLottery portfolio, and "Visionary of the Year", awarded to Co-founder Milen Ganev, whose leadership, curiosity, and forward-thinking approach continue to elevate the organization.

The BEGE Awards ceremony once again proved to be a key platform for industry recognition and professional networking, bringing together influential leaders and top-tier organizations across the iGaming and online casino sector. The event empowers award recipients to enhance their brand prestige, build strategic partnerships, and reinforce their presence in the Balkan gaming market.

This double achievement comes at a pivotal moment for 7777 gaming, as the company accelerates its expansion across regulated markets and strengthens its position as a provider of innovative, intelligent, and emotionally engaging iGaming solutions.

The "Innovative Online Product of the Year" award highlights the evolution of 7777 gaming's iLottery portfolio, which integrates modern game mechanics, data-driven personalization, and user-centric design. This recognition underscores the studio's commitment not only to entertainment but also to responsibility, accessibility, and delivering sustainable player value.

The "Visionary of the Year" award represents a significant milestone for Milen Ganev, celebrating his strategic foresight and authentic, people-first leadership style. Under his direction, 7777 gaming has grown from a creative games studio into a forward-thinking iGaming powerhouse with a clear mission and expanding global footprint. Milen Ganev shared: "Continuous dedication within the company, combined with working alongside a strong team, leads to growth and improvement. This enables 7777 gaming to continue delivering innovative casino and iLottery products worldwide."

7777 gaming continues its remarkable growth in 2025, celebrating a major achievement by winning the prestigious "Most Successful Bulgarian Company Abroad" award at the Golden Spades Awards - a premier event recognized for its ambition and excellence within the Balkan gaming industry.

This year, 7777 gaming competed with two prominent nominations: "Most Successful Bulgarian Company Abroad" and "Online Supplier of the Year", reinforcing its strong presence both internationally and within the Bulgarian business ecosystem.

Izabel Hakim, Head Project Manager at 7777 gaming commented: "When you strive to make the people in the company happy and fulfilled in what they do, they, in turn, strive to elevate the company to new heights and feel part of something greater."

This accolade underscores 7777 gaming's continued success across regulated markets worldwide. With a diverse portfolio of over 200 casino games and innovative iLottery solutions, the company has proven its ability to combine creativity, technology, and strategic insight, establishing itself as a trusted partner for operators seeking long-term value and next-generation gaming experiences.

Winning "Most Successful Bulgarian Company Abroad 2025" is more than a milestone; it highlights 7777 gaming's global mindset, industry leadership, and unwavering commitment to delivering products that resonate with diverse audiences across continents.

7777 gaming is taking another major step in its African expansion by joining forces with Betano Nigeria, the flagship African brand of Kaizen Gaming, one of the world's largest and fastest-growing GameTech companies. The partnership will see 7777 gaming roll out its entire portfolio of more than 200 titles, including top-performing slot games, engaging instant wins and the increasingly popular crash games, to one of the most ambitious and fastest-growing operators on the continent.

Betano Nigeria's players will soon gain access to some of the most in-demand content on the African market, including top-performing hits such as Mayan Gold, Lion Multi Roar and the crash-style favorite Don't Crash, alongside new releases like Cheetah Chase and Cash Transporter. The line-up combines established success with fresh innovation, ensuring a consistently engaging experience for a wide range of player preferences.

"Africa is no longer an emerging market for us. It's a powerhouse where we're already shaping the next wave of online entertainment," said Еlena Shaterova, Chief Commercial Officer at 7777 gaming. "Player appetite for bold, experience-driven content is skyrocketing, and operators want partners who can deliver innovation they can trust. Teaming up with Betano Nigeria, a flagship brand under Kaizen Gaming, lets us bring our most distinctive games to millions of players while reinforcing our position as one of Africa's top content providers."

Kaizen Gaming, the group behind Betano, operates in 19 countries across four continents, combining cutting-edge technology, data-driven product development and deep local expertise to deliver one of the most trusted and dynamic online gaming experiences worldwide.

"At Betano our goal is to always create the most trusted, exciting and seamless experiences for our customers," said Evangelos Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming. "7777 gaming stands out with its mix of proven African market hits. Adding their full suite of titles strengthens our offering and keeps our players engaged with world-class, innovative entertainment."

This partnership is another milestone in 7777 gaming's Africa strategy, expanding its reach through one of the most renowned operators worldwide, while supporting Betano in leading the way with fresh, high-impact content that speaks directly to local players.

7777 gaming will be attending BEGE 2025, taking place on 26–27 November in Sofia, Bulgaria. The event is a key one for the company, as the Balkans remain among 7777 gaming's core markets and a cornerstone of its regional success.

Today, 7777 gaming's titles are available on all major online casinos in Bulgaria, ranking the company among the top five content providers in the country. Beyond Bulgaria, the company has established a solid presence in Romania, being live with the market’s biggest operators Superbet, Betano, Maxbet, MrBit, Stanleybet, NetBet, and many others.

The company's expansion continues across the region. 7777 gaming is live in Montenegro and has recently entered the Serbian market, where its games are already available on Ritz Casino and Soccerbet. Partnerships with Meridianbet, Admiralbet, and Mozzartbet are also in progress, with launches expected in the coming months. In Croatia, 7777 gaming entered earlier this year with the market leader SuperSport and is now working to further expand its footprint with additional operators.

When it comes to products, 7777 gaming's deep understanding of local player preferences is one of its strongest advantages. Having extensive B2C experience, the company knows what drives engagement in the region. A significant part of its portfolio includes classic fruit games and jackpot titles, which remain highly popular among Balkan players. However, 7777 gaming goes beyond tradition, enhancing familiar mechanics with innovative twists and modern gameplay elements that make each title stand out in an increasingly competitive market.

Headquartered in Bulgaria, 7777 gaming has grown from local roots into a regional powerhouse. The team’s success is grounded in an authentic connection to the market and its players.

"We understand the Balkan mindset," says Elena Shaterova, Chief Commercial Officer of 7777 gaming. "Players here know what they like and we know how to keep them coming back for more."

This philosophy has led to the creation of some of the region’s strongest-performing titles, including Cash 100, Mystery Crazy 40 Bucks, and Mega Juicy Manyways. These games have gone beyond local success, resonating with players across Europe who recognize the same pulse of rhythm, risk, excitement, and a touch of luck.

Competition has also been a key driver of growth for 7777 gaming.

"Competition here is our greatest motivator," adds Alexander Lichev, Chief Marketing Officer. "We are surrounded by strong teams and passionate creators. It's not about beating anyone, it's about pushing each other to grow."

There is something different about the Balkans - the energy, the rhythm, the way people compete, create, and celebrate. It’s not just a region, it's a state of mind. And nowhere is that spirit stronger than in gaming.

That same spirit will be on full display at BEGE 2025, where 7777 gaming looks forward to meeting partners, clients, and industry friends to discuss the company's continued growth and next steps across the Balkan markets.

Looking to elevate your casino offering with games that stand out? Connect with our team today and discover how our portfolio can power your growth.

7777 gaming is joining forces with Blokotech, a technology innovator reshaping the iGaming landscape with fully customizable platforms for casino and sports betting operators. Together, the companies aim to drive the next stage of 7777 gaming's rapid expansion throughout Latin America's booming iGaming market.

Through this partnership, Blokotech's modular and fully customizable platform, Bloko PAM, will integrate 7777 gaming's complete portfolio of more than 200 certified titles, giving operators across the region seamless access to a wide range of next-generation content.

The line-up includes player favorites and high-performing crash titles such as Multi Xpress and the sensation Don't Crash, alongside new releases like the adrenaline-filled Cheetah Chase and the fast-rising hit Cash Transporter. Known for their feature-packed gameplay, rewarding bonus structures and flexible game logic, 7777 gaming's crash and slot experiences are designed to resonate with the increasingly diverse Latin American audience and drive long-term player engagement.

"Latin America is a market full of opportunity but also one that demands innovation, flexibility and strong local understanding," said Zhana Aleksandrova, Director Business Development for Spain & Latin America at 7777 gaming. "Blokotech's technology-first approach and deep expertise in the region make them an ideal partner for us. By combining our next-generation content with their powerful platform, we can support operators in delivering fresh, engaging experiences that truly connect with players across Latin America."

"Our mission at Blokotech is to equip operators with flexible, future-ready technology while connecting them to the industry's most innovative content providers," said Salvatore Messina, Co Founder & CEO of Blokotech. "Partnering with 7777 gaming, a studio known for its creativity and fast-rising titles, allows us to offer our partners a powerful portfolio of games that will keep players engaged and excited in Latin America's highly competitive markets."

This partnership marks a significant step in 7777 gaming's LATAM growth strategy, expanding its presence through one of the region's most forward-thinking platform providers. For Blokotech, the integration adds a portfolio of proven hits and fast-trending new releases, supporting its mission to drive the next generation of iGaming platforms.

Looking to elevate your casino offering with games that stand out? Connect with our team today and discover how our portfolio can power your growth.

Empower your lottery to reach new heights with next-generation digital Keno, Instant Win, Raffle, and Sports Betting experiences — where innovation drives success.

Building on its proven track record across Bulgaria, North Macedonia, Ukraine, and Azerbaijan, 7777 gaming continues to expand into new regulated markets worldwide, offering mobile-first technology, localized products, and comprehensive lottery solutions tailored to each jurisdiction.

What truly sets 7777 gaming apart is its personalized and responsive partnership approach. The company ensures quick implementation timelines, providing operators with fast, seamless integration supported by dedicated teams who value collaboration and long-term trust. Its customized solutions merge the traditional strengths of each lottery with modern digital innovation, preserving every partner's unique brand identity while unlocking new growth opportunities.

A notable example of this success is the National Lottery of Moldova, where 7777 gaming provides an integrated system encompassing retail, online gaming, instant games, and sports betting products.

"We help lotteries modernize without losing their identity — merging tradition with innovation," says Zhana Aleksandrova, Business Development Director at 7777 gaming. "Our focus on flexibility, speed, and trust makes every partnership a success story."

Participants to the XIX CIBELAE Congress will have the opportunity to experience 7777 gaming's lottery vision firsthand at Stand 2, where Zhana Aleksandrova, Asya Raykova, and Maria Stoeva will present the company's latest iLottery solutions, including Keno Derbi, and share insights on transforming lotteries for the digital era.