7777 gaming is thrilled to announce a dynamic new partnership with Soccerbet, one of the most established and fast-growing operators in the Balkan region. With over a decade of market presence and a network of nearly 300 locations, Soccerbet has built a reputation as a trusted leader in sports betting and gaming entertainment.

This collaboration will see 7777 gaming's standout titles integrated into Soccerbet's ecosystem, enriching the overall experience both online and across its retail network. The partnership brings together a carefully selected mix of innovation and proven hits, striking a balance between fresh excitement and trusted entertainment.

Players across Soccerbet's platforms will soon gain access to a curated selection of 7777 gaming's most distinctive titles. Leading the lineup is the studio’s new rising star slot, Cash Transporter, which has quickly gained traction for its dynamic mechanics and thrilling gameplay. Alongside it are established fan favorites like Cash 100 and the bold and daring Devil's Deal: Soul for Sale, each designed to deliver immersive experiences and lasting engagement.

By joining forces with Soccerbet, 7777 gaming connects its cutting-edge digital content with a brand that has deep cultural roots and strong resonance among players in the region.

"Our partnership with Soccerbet marks an important step in 7777 gaming's strategy for the Balkans and wider European markets," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "The region has proven to be very vibrant and fast-growing in iGaming and working with a trusted and ambitious operator like Soccerbet allows us to bring our most innovative content to a passionate player base. This collaboration strengthens our presence in Europe while laying the groundwork for continued expansion in dynamic regulated markets."

"We are delighted to welcome 7777 gaming's innovative content to Soccerbet," said Marko Jovanovic, Head of Online Casino at Soccerbet. "Their unique approach to game development and focus on engaging player experiences align perfectly with our mission to provide the highest-quality entertainment."

By launching its portfolio across all Soccerbet operations in the Balkans, including Serbia, Montenegro, and Bosnia and Herzegovina, 7777 gaming is amplifying its reach in a region where player appetite for innovative digital content is accelerating rapidly. This step reflects a clear strategy: to pair bold, experience-driven game design with operators that have deep local resonance and strong market intelligence, creating a sharper competitive edge in Europe's evolving iGaming landscape.

7777 gaming has announced a new chapter in its global journey through a strategic partnership with Bragg Gaming Group, one of the most respected providers of content and technology solutions in the iGaming industry. The collaboration marks an important step in the company's plan to bring next-generation digital entertainment to players around the world.

Through this partnership, 7777 gaming is integrating its portfolio of more than 200 certified games, including engaging slot titles, instant win experiences and innovative mechanics, into the Bragg Hub. This will give operators in multiple regulated markets seamless access to the studio's distinctive content. Bragg's powerful distribution network and advanced technology will support 7777 gaming in reaching new audiences and delivering scalable, compliant and high-performing gaming experiences.

As part of the expansion, 7777 gaming is highlighting several of its latest releases, such as the adrenaline-filled Cheetah Chase and the action-packed Cash Transporter. These new titles join a strong lineup of established hits including Cash 100 and the instant win game Sea of Treasures, demonstrating the company’s ability to combine fresh concepts with proven classics that players enjoy.

The partnership with Bragg Gaming Group will accelerate 7777 gaming's growth in key regulated markets and builds on its recent success in Latin America, Africa and Europe. By connecting to Bragg's well-established operator network, the company strengthens its ability to deliver innovative and engaging content to a truly global audience.

"Our partnership with Bragg Gaming Group marks a powerful new chapter for 7777 gaming," said Elena Shaterova, Chief Commercial Officer at 7777 gaming. "Together, we can provide operators with content that is not just engaging, but also built for compliance, scalability, and long-term sustainability in some of the most competitive jurisdictions worldwide."

"Bragg is excited to welcome 7777 gaming's creative and forward-thinking content to our platform," said Hristofor Hristov, Commercial Director, Aggregation, Bragg Gaming Group. "Their portfolio brings fresh variety and innovative mechanics to operators and players, perfectly complementing our mission to deliver engaging, data-driven, and high-performing iGaming experiences."

This milestone represents a significant step in 7777 gaming's 2025 expansion journey, reinforcing its commitment to creativity, strategic growth and the continued evolution of digital entertainment worldwide.

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7777 gaming has taken another major step in its international growth journey by partnering with PlaylogiQ, a next-generation iGaming platform provider specializing in white-label and turnkey solutions for sportsbook and casino operations.

This strategic alliance strengthens 7777 gaming's presence across Africa, LATAM, and other fast-growing emerging markets, bringing the company's diverse portfolio of 180+ online casino games to PlaylogiQ's fully customizable, operator-focused platform.

PlaylogiQ's technology combines sportsbook innovation, operational efficiency, and scalability, backed by a robust infrastructure with 99.9% uptime. Its flexible platform allows operators complete creative freedom in design, features, and player experience - the perfect environment for showcasing 7777 gaming's vibrant and high-performing titles.

"Partnering with PlaylogiQ allows us to bring our unique content to some of the most dynamic iGaming markets in the world," said Larisa Karaboycheva, Partnerships Manager at 7777 gaming. "Africa, LATAM, and other emerging regions are full of opportunities, and PlaylogiQ's adaptable platform provides the ideal stage for our certified games to shine. Together, we aim to deliver localized, exciting, and sustainable gaming experiences for operators and their players."

Through this integration, PlaylogiQ's partners will gain seamless access to 7777 gaming's expanding library of engaging content, including top-performing titles such as Hola Latina, where Latin rhythms unlock free spins and multipliers, the adrenaline-fueled crash game Don't Crash, and the colorful instant-win adventure Buzzin' Bugs. Each game is designed to maximize player engagement with dynamic mechanics, bonus features, and immersive gameplay tailored to diverse markets.

"We are thrilled to welcome 7777 gaming to our network," added Baha Yahya, Managing Director at PlaylogiQ. "Their portfolio adds creativity, diversity, and proven engagement to our offering, perfectly aligning with our mission to provide platforms that adapt to both operator needs and market dynamics."

With this partnership, 7777 gaming reinforces its role as a trusted partner in regulated and emerging markets worldwide combining regulatory expertise, creative innovation, and a strong commitment to delivering localized, high-quality gaming content.

7777 gaming is proud to support the upcoming Legends Charity Game in Lisbon - a highly anticipated clash between Portugal Legends and World Legends, set to take place at the iconic Josе Alvalade Stadium, home of Sporting Clube de Portugal. In front of 60,000 spectators and millions of viewers watching worldwide, some of football’s greatest names, including Kakа, Figo, Zanetti, Cafu, Stoichkov and Hagi, will unite for a match with a purpose far greater than the game itself.

This unique match is more than a spectacle of football, it's a testament to solidarity and hope. When legendary players share the pitch, passion turns into purpose, with the goal of raising over €1 million to fund youth programs, education, healthcare, and community projects. Every goal scored and every cheer from the stands will help bring opportunity and light to those who need it most.

By standing behind this initiative, 7777 gaming demonstrates its belief that the gaming industry is not only about entertainment, but also about making a positive contribution to society. Supporting such events reflects the company's values - responsibility, innovation, and the drive to create impact beyond the digital world.

Alexander Lichev, Head of Marketing at 7777 gaming, highlighted the importance of supporting the initiative:

"7777 gaming believes that success should be measured not only in growth and achievements, but also in the positive difference a company makes. Supporting the Legends Charity Game is a powerful example of how sport and gaming can unite people, inspire change, and create hope. As the company prepares for the SBC Summit in Lisbon, the focus remains on proving that innovation and responsibility can go hand in hand, driving both industry progress and social impact."

Through initiatives like the Legends Charity Game and its active role in industry-defining events, 7777 gaming continues to demonstrate that it is more than a developer of games - it is a company determined to inspire, empower, and make a meaningful global impact.

7777 gaming has been awarded the prestigious “Rising Star do Mercado Brasileiro 2025” at this year’s CGS Recife. The award, decided through an open online vote, highlights the company’s innovation, strategy, and growing presence in Brazil’s dynamic iGaming market.

The event took place on 21-22 August in Recife, Brazil and brought together operators, regulators, suppliers, and industry leaders for two days of strategic networking, panels, and workshops. Recognized as one of the most selective B2B iGaming gatherings in Brazil, CGS Recife has become a hub where the future of gaming in Latin America is shaped. Receiving the Rising Star award at such a landmark event represents a significant milestone for 7777 gaming and affirms that the company’s vision and commitment resonate strongly in one of the most exciting markets worldwide.

The “Rising Star do Mercado Brasileiro 2025” award carries special significance as it was granted through public voting. This distinction reflects the trust and support of the industry and community in Brazil, a region where passion for gaming and innovation are driving rapid growth. Accepting the award on behalf of the company, Zhana Aleksandrova, Business Development Director for Spain & Latin America, shared:

“Receiving the award at CGS Recife, Brazil is a moment I will always remember. This success is not just recognition - it’s a promise of the future we are building together. Thank you for making me feel at home, even on the other side of the world.”

The recognition in Recife comes as part of 7777 gaming’s 2025 expansion journey, which has already included successful entries into Peru, Colombia, Croatia, and Italy. Brazil now stands as a central focus, offering new opportunities for 7777 gaming to deliver next-generation content - from innovative slot titles and instant games to bold new concepts designed to engage and inspire.

Being named “Rising Star do Mercado Brasileiro 2025” highlights 7777 gaming’s momentum and vision. The company is determined to push boundaries in Brazil, accelerate its expansion across Latin America, and secure its place as a global leader in next-generation iGaming.

7777 gaming has announced a strategic partnership with Betika, one of Africa’s leading online gaming operators, marking another key milestone in the company’s global expansion.

Betika is a household name across Kenya, DRC, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia, serving millions of players with a reputation for innovation, entertainment, and responsible gaming. Through this collaboration, Betika’s users will gain access to a rich selection of 7777 gaming’s certified and next-generation content including slot titles, instant win games, and unique concepts that bring fresh excitement to Africa’s rapidly growing iGaming markets.

“At 7777 gaming, we see Africa not just as a growing market but as a region brimming with creativity, energy, and opportunity,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “With trusted partners like Betika, we are excited to shape the future of digital entertainment on the continent.”

To strengthen its long-term presence, 7777 gaming recently welcomed Ambani Netshishivhe as Regional Director for Africa. His local expertise and industry insight are set to accelerate the company’s growth strategy across the continent’s dynamic jurisdictions.

Betika’s commitment to innovation makes it an ideal partner for 7777 gaming. The operator’s intuitive platform will now host some of the provider’s most popular titles, such as Mayan Gold, Crazy 100 Bucks, Multi Wins, Diamonds of Majesty, Sea of Treasures, and Devil’s Deal Soul for Sale.

“We are excited to welcome 7777 gaming’s innovative portfolio to our platform,” said Peter Stagles, Group Chief Product Officer at Betika. “Innovation is key with Betika and we are always on the lookout for ways in which to further enhance the player experiences.7777 next-generation content and bold approach to game development align perfectly with our mission to provide entertaining, responsible, and rewarding experiences to our players across Africa. We believe that Competitive Gaming and live numbers draws will provide our customers with a unique range of exciting products, further strengthening our position as a pioneering operator in the African gaming market.”

This partnership underscores 7777 gaming’s 2025 expansion journey, which has already seen successful entries into Peru, Brazil, Colombia, Croatia, and Italy. With Africa now at the forefront, the company continues to deliver on its vision of providing next-generation digital content on a truly global scale.

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