7777 gaming has taken another major step in its international growth journey by partnering with PlaylogiQ, a next-generation iGaming platform provider specializing in white-label and turnkey solutions for sportsbook and casino operations.

This strategic alliance strengthens 7777 gaming's presence across Africa, LATAM, and other fast-growing emerging markets, bringing the company's diverse portfolio of 180+ online casino games to PlaylogiQ's fully customizable, operator-focused platform.

PlaylogiQ's technology combines sportsbook innovation, operational efficiency, and scalability, backed by a robust infrastructure with 99.9% uptime. Its flexible platform allows operators complete creative freedom in design, features, and player experience - the perfect environment for showcasing 7777 gaming's vibrant and high-performing titles.

"Partnering with PlaylogiQ allows us to bring our unique content to some of the most dynamic iGaming markets in the world," said Larisa Karaboycheva, Partnerships Manager at 7777 gaming. "Africa, LATAM, and other emerging regions are full of opportunities, and PlaylogiQ's adaptable platform provides the ideal stage for our certified games to shine. Together, we aim to deliver localized, exciting, and sustainable gaming experiences for operators and their players."

Through this integration, PlaylogiQ's partners will gain seamless access to 7777 gaming's expanding library of engaging content, including top-performing titles such as Hola Latina, where Latin rhythms unlock free spins and multipliers, the adrenaline-fueled crash game Don't Crash, and the colorful instant-win adventure Buzzin' Bugs. Each game is designed to maximize player engagement with dynamic mechanics, bonus features, and immersive gameplay tailored to diverse markets.

"We are thrilled to welcome 7777 gaming to our network," added Baha Yahya, Managing Director at PlaylogiQ. "Their portfolio adds creativity, diversity, and proven engagement to our offering, perfectly aligning with our mission to provide platforms that adapt to both operator needs and market dynamics."

With this partnership, 7777 gaming reinforces its role as a trusted partner in regulated and emerging markets worldwide combining regulatory expertise, creative innovation, and a strong commitment to delivering localized, high-quality gaming content.

7777 gaming is proud to support the upcoming Legends Charity Game in Lisbon - a highly anticipated clash between Portugal Legends and World Legends, set to take place at the iconic Josе Alvalade Stadium, home of Sporting Clube de Portugal. In front of 60,000 spectators and millions of viewers watching worldwide, some of football’s greatest names, including Kakа, Figo, Zanetti, Cafu, Stoichkov and Hagi, will unite for a match with a purpose far greater than the game itself.

This unique match is more than a spectacle of football, it's a testament to solidarity and hope. When legendary players share the pitch, passion turns into purpose, with the goal of raising over €1 million to fund youth programs, education, healthcare, and community projects. Every goal scored and every cheer from the stands will help bring opportunity and light to those who need it most.

By standing behind this initiative, 7777 gaming demonstrates its belief that the gaming industry is not only about entertainment, but also about making a positive contribution to society. Supporting such events reflects the company's values - responsibility, innovation, and the drive to create impact beyond the digital world.

Alexander Lichev, Head of Marketing at 7777 gaming, highlighted the importance of supporting the initiative:

"7777 gaming believes that success should be measured not only in growth and achievements, but also in the positive difference a company makes. Supporting the Legends Charity Game is a powerful example of how sport and gaming can unite people, inspire change, and create hope. As the company prepares for the SBC Summit in Lisbon, the focus remains on proving that innovation and responsibility can go hand in hand, driving both industry progress and social impact."

Through initiatives like the Legends Charity Game and its active role in industry-defining events, 7777 gaming continues to demonstrate that it is more than a developer of games - it is a company determined to inspire, empower, and make a meaningful global impact.

7777 gaming has announced a strategic partnership with Betika, one of Africa’s leading online gaming operators, marking another key milestone in the company’s global expansion.

Betika is a household name across Kenya, DRC, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia, serving millions of players with a reputation for innovation, entertainment, and responsible gaming. Through this collaboration, Betika’s users will gain access to a rich selection of 7777 gaming’s certified and next-generation content including slot titles, instant win games, and unique concepts that bring fresh excitement to Africa’s rapidly growing iGaming markets.

“At 7777 gaming, we see Africa not just as a growing market but as a region brimming with creativity, energy, and opportunity,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “With trusted partners like Betika, we are excited to shape the future of digital entertainment on the continent.”

To strengthen its long-term presence, 7777 gaming recently welcomed Ambani Netshishivhe as Regional Director for Africa. His local expertise and industry insight are set to accelerate the company’s growth strategy across the continent’s dynamic jurisdictions.

Betika’s commitment to innovation makes it an ideal partner for 7777 gaming. The operator’s intuitive platform will now host some of the provider’s most popular titles, such as Mayan Gold, Crazy 100 Bucks, Multi Wins, Diamonds of Majesty, Sea of Treasures, and Devil’s Deal Soul for Sale.

“We are excited to welcome 7777 gaming’s innovative portfolio to our platform,” said Peter Stagles, Group Chief Product Officer at Betika. “Innovation is key with Betika and we are always on the lookout for ways in which to further enhance the player experiences.7777 next-generation content and bold approach to game development align perfectly with our mission to provide entertaining, responsible, and rewarding experiences to our players across Africa. We believe that Competitive Gaming and live numbers draws will provide our customers with a unique range of exciting products, further strengthening our position as a pioneering operator in the African gaming market.”

This partnership underscores 7777 gaming’s 2025 expansion journey, which has already seen successful entries into Peru, Brazil, Colombia, Croatia, and Italy. With Africa now at the forefront, the company continues to deliver on its vision of providing next-generation digital content on a truly global scale.

Looking to elevate your casino offering with games that stand out? Connect with our team today and discover how our portfolio can power your growth.

7777 gaming, a leading provider of innovative iGaming content, has entered into a strategic partnership with Winpot, one of Mexico's most established and respected casino brands. The deal marks a major step in 7777 gaming's expansion across Latin America and reinforces its commitment to delivering premium content to regulated markets worldwide.

Through this collaboration, Winpot's online players will now enjoy access to 7777 gaming's diverse portfolio of engaging casino titles, including fan favorites Cash 100 Sugar Star, Club Mr.Luck 10 and Mayan Gold. These top-performing games will be available immediately, with additional titles set to launch in the coming months bringing even more variety and excitement to Winpot's growing digital audience.

"We're proud to partner with Winpot, one of the most respected gaming brands in Mexico," said Zhana Aleksandrova, Business Development Director for Spain and LatAm at 7777 gaming. "This collaboration is a key milestone in our strategic expansion across Latin America. With our shared commitment to quality, entertainment, and player engagement, we’re confident that Winpot's audience will respond enthusiastically to our games."

Winpot, widely recognized for its strong presence in Mexico's land-based casino sector, has been actively expanding its digital operations to meet the evolving needs of players. By adding 7777 gaming's modern, gamified content, the brand continues its mission to offer world-class gaming experiences tailored to local preferences.

"7777 gaming brings a refreshing and innovative perspective to the online casino space," said Tsvetan Dzhurov, Commercial Manager at Winpot. "Their portfolio is a perfect match for our player base in Mexico, offering both excitement and variety. We believe this partnership will contribute to an even more engaging experience for our customers."

The partnership further solidifies 7777 gaming's position as a trusted provider in the global iGaming industry and highlights its growing influence in Latin America - one of the fastest-evolving and most promising regions for online gaming.

If you're ready to elevate your casino offering with engaging and innovative games… let's talk.

7777 gaming has stepped into the spotlight at the EiGE Awards 2025, entering an impressive ten categories that showcase its creative range, technological capabilities, and industry vision. The nominations span Best iGaming Supplier, Best iGaming Product, Best Game Developer, Best Mobile Gaming Provider, Innovation in iGaming Technology 2025, iGaming Leader, Rising Star in iGaming, Innovator of the Year, iGaming Influencer of the Year, and Best iGaming CEO 2025.

With the 2025 celebration of European gaming excellence entering its voting phase, 7777 gaming now takes center stage, inviting industry partners, players, and fans to champion its bid for these prestigious titles. Each vote is a testament to the company's innovation, creativity, and commitment to shaping the future of iGaming.

Known for delivering entertainment that blends immersive storytelling with bold mechanics and forward-looking technology, 7777 gaming has carved a distinct place in the competitive iGaming market. The company's portfolio reflects a mobile-first approach, innovative engagement models, and features designed to connect players across platforms.

The EiGE Awards, held alongside the European Gaming Congress, cast a bright light on those who shape the future of the industry. With voting open until 26 August, the coming weeks will determine which brands and leaders rise to the top. For 7777 gaming, the nominations are a stage to share its vision and inspire the community to join the journey.

In a year already rich with industry breakthroughs, 7777 gaming is once again in the spotlight, this time with three coveted nominations at the upcoming SBC Awards in Lisbon. Recognized in the categories "Casino / Slots Developer of the Year", "Innovation in Mobile," and "Rising Star in Casino Innovation" the company is not just making noise, it’s making waves across the iGaming ecosystem.

These nominations are more than accolades. They are a signal that 7777 gaming has emerged as one of the industry’s most dynamic and inventive studios, blending technological foresight with a pulse for evolving player behavior. At a time when most providers are just beginning to experiment with interactive gameplay and gamification layers, 7777 gaming is already mastering them.

This momentum is set to hit a new high in September at SBC Summit Lisbon,where 7777 gaming will be among the key exhibitors, welcoming visitors at stand A140. Lisbon will serve as the ideal stage for what the company promises to be one of its boldest public appearances yet. With tens of thousands of attendees converging from every corner of the iGaming world, the summit will provide a window into where the industry is headed and 7777 gaming is determined to help define that direction.

While many providers have clung to legacy formats, the studio has rewritten the blueprint. Original concepts like "Ships and Bombs" are a bold bridge between the classic thrill of land-based games and the limitless potential of online play. The game has a never-before-seen feature - a simple yet revolutionary mechanic that empowers players to make strategic decisions after the spin has ended. This shift from passive spinning to tactical gameplay means players don't just watch the outcome, they shape it.

Another innovation will be unveiled in SBC Lisbon: "Cheetah Chase", a high-velocity new title that’s been kept tightly under wraps. Visitors to stand A140 at SBC Summit will get the very first look at this adrenaline-charged release, built to capture the thrill of the chase and push the boundaries of slot excitement. Consider this your exclusive sneak peek - the hunt begins in Lisbon.

This flair for reinventing player engagement is particularly resonant in today's market, where users seek more than just fast-paced spins or flashy visuals. 7777 gaming responds to this appetite with a library that feels closer to modern gaming than gambling, embodying a mantra of "more gaming, less gambling." The upcoming reveals in Lisbon will echo that philosophy, pushing forward an agenda of socially responsible innovation without compromising on entertainment value.

The SBC Awards, which will crown standout contributors across dozens of verticals, are among the most respected honors in the iGaming space. To be shortlisted across categories that represent both technical excellence and market potential is a notable achievement for any company, especially for one that insists on doing things differently. At a moment when many in the industry are watching and waiting, 7777 gaming is delivering.

As Lisbon prepares to host some of the most influential names in gaming, 7777 gaming is arriving not just with products, but with purpose. With its distinctive portfolio, commitment to player-first experiences, and a culture of bold innovation, the company is poised to capture not only attention, but imagination.

For 7777 gaming, this isn't just another conference or ceremony. It's a signal. A statement. And perhaps most importantly, a launchpad for what's next.