7777 Gaming | News

From January 19 to 21, 7777 gaming steps into the spotlight at ICE Barcelona with its most ambitious presence to date. Located at stand 1H50, the company will unveil a significantly larger booth and its richest product portfolio ever - an expression of steady growth, creative confidence, and a clear vision for the future of iGaming. This year, visitors are not simply invited to see games, they are invited to move through the world of 7777 gaming, guided across its three core verticals: Sports, Casino, and Lottery.

The Casino portfolio of 7777 gaming brings together proven performance and creative ambition. Established titles such as Cash 100 and Mystery Crazy 40 Bucks continue to anchor the studio's reputation for recognizable, high-performing content, while the Bar Link Series represents the next evolution of the Cash concept. Built as a cohesive product line with a shared progressive jackpot, the series extends the Cash legacy through scalable design and sustained player appeal.

Alongside these familiar formats, the portfolio expands into the distinctive universe of 7777 gaming, where theme-driven experiences and character-led concepts take the spotlight. Titles such as Zoomboy, Cheetah Chase, and Cash Transporter place a strong emphasis on atmosphere, storytelling, and emotional engagement - demonstrating that in today's casino landscape, performance and personality go hand in hand.

The Lottery vertical completes the experience with products built around flexibility, control, and innovation. Raffle Lottery stands out with its advanced customization options, designed to give operators maximum operational freedom. Alongside it, Buzzin' Bugs and Fisher Bob challenge visitors to test their luck through mechanics and features rarely seen in the industry - each product distinct, experimental, and unmistakably 7777 gaming.

At the core of 7777 gaming's sports experience is a philosophy built around socially driven betting. Rather than focusing on mechanics alone, the approach emphasizes flow, engagement, and emotional connection, with Legend and Stars positioned as a title with significant growth potential. The concept reflects the company’s broader vision for sports betting as an intuitive and immersive experience - one that feels accessible, engaging, and designed for genuine player interaction.

This year, the spotlight is on two standout titles. The newest release, Cash Transporter, delivers a high-energy experience inspired by the thrill of moving money in style, while the timeless Mayan Gold invites visitors into a world of mystery and adventure. Both games will feature daily interactive activations at the stand, blending discovery, excitement, and celebration throughout the event.

Adding a special emotional touch, 7777 gaming will also host a daily raffle lottery celebrating the legacy of FC Barcelona, running throughout the event and offering fans a unique chance to take part in a classic lottery-style draw.

Year after year, 7777 gaming continues to grow stronger expanding its team, refining its products, and building a legacy rooted in quality, creativity, and trust. At ICE Barcelona, the company invites partners, operators, and industry peers to experience the results of that journey firsthand.

7777 gaming is pleased to announce that it has officially joined The European Lotteries (EL) Association, marking an important step in the company's strategic expansion within the regulated lottery sector.

As an Associate Member of The European Lotteries (EL) community, 7777 gaming will actively engage with lottery operators across Europe, supporting innovation, digital transformation, and responsible gaming initiatives. The membership reinforces the company's focus on trusted partnerships, regulatory compliance, and scalable game content designed for modern lottery platforms.

"With more than 20 years of experience, we are confident that together with the EL network we can deliver a tailored, modernized digital approach that meets the unique needs of every lottery," says Asya Raykova, Partnership Manager at 7777 gaming. "We strongly believe that a modern lottery is not about luck - it's about trust, technology, and engagement."

This development underlines 7777 gaming's long-term vision to be a reliable content provider for both digital lotteries and online casino verticals in regulated jurisdictions.

Looking to modernize your lottery offering with solutions built for today's players? Connect with our team to explore how our 360-degree iLottery ecosystem can support your growth.

7777 gaming is proud to announce a new strategic partnership with Casino Atlantic City, one of the most established and respected online casino brands in Peru. This collaboration marks an important step in the company's ongoing expansion across Peru and the wider Latin American market. It strengthens 7777 gaming's position as a provider of modern, certified content that resonates with the region's fast-growing and highly engaged audience.

Through this partnership, players at Casino Atlantic City will gain access to a fresh collection of newly certified 7777 gaming titles designed specifically for Peru's regulated environment. Among the games now available are the vibrant instant-win release Mayan Gold, the dark and atmospheric slot Devil's Deal Soul for Sale and the treasure-seeking adventure Thracian Treasures. These titles embody the studio's focus on dynamic gameplay, strong visual identity and story-driven mechanics that appeal to a broad spectrum of LATAM players.

"7777 gaming brings a fresh and innovative touch to our portfolio in Peru. Their certified titles stand out through creativity, engaging mechanics and strong performance. We believe our players will genuinely enjoy this new content and we are pleased to welcome 7777 gaming as a trusted partner," Álvaro Llano, Casino Manager at Atlantic City.

For 7777 gaming, this new alliance reinforces the company's long-term focus on partnering with reputable operators who share a commitment to quality, innovation and market understanding. It also supports the studio’s broader strategy to grow its certified portfolio across Latin America.

"Partnering with Casino Atlantic City is an important moment for our expansion in Peru and the region. Their strong local presence and dedication to delivering meaningful entertainment align perfectly with our vision. Our certified titles combine innovation, storytelling and gameplay variety, qualities that LATAM players appreciate. We are excited to elevate the player experience and support our partners in offering content that truly stands out," said Zhana Aleksandrova, Director Business Development for Spain and Latin America at 7777 gaming.

As Peru's iGaming market continues to evolve with clear regulatory direction, demand for high-quality certified content is rising. This partnership responds directly to that need and ensures players have access to modern, diverse and responsible gaming experiences.

With its steadily expanding range of certified slots and instant-win releases, 7777 gaming continues to establish itself as a reliable and creative content partner for operators in Latin America.

Looking to elevate your casino offering with games that stand out? Connect with our team today and discover how our portfolio can power your growth.

7777 gaming proudly secured two major accolades at the BEGE Awards 2025 – "Innovative Online Product of the Year" for the company's next-generation iLottery portfolio, and "Visionary of the Year", awarded to Co-founder Milen Ganev, whose leadership, curiosity, and forward-thinking approach continue to elevate the organization.

The BEGE Awards ceremony once again proved to be a key platform for industry recognition and professional networking, bringing together influential leaders and top-tier organizations across the iGaming and online casino sector. The event empowers award recipients to enhance their brand prestige, build strategic partnerships, and reinforce their presence in the Balkan gaming market.

This double achievement comes at a pivotal moment for 7777 gaming, as the company accelerates its expansion across regulated markets and strengthens its position as a provider of innovative, intelligent, and emotionally engaging iGaming solutions.

The "Innovative Online Product of the Year" award highlights the evolution of 7777 gaming's iLottery portfolio, which integrates modern game mechanics, data-driven personalization, and user-centric design. This recognition underscores the studio's commitment not only to entertainment but also to responsibility, accessibility, and delivering sustainable player value.

The "Visionary of the Year" award represents a significant milestone for Milen Ganev, celebrating his strategic foresight and authentic, people-first leadership style. Under his direction, 7777 gaming has grown from a creative games studio into a forward-thinking iGaming powerhouse with a clear mission and expanding global footprint. Milen Ganev shared: "Continuous dedication within the company, combined with working alongside a strong team, leads to growth and improvement. This enables 7777 gaming to continue delivering innovative casino and iLottery products worldwide."

7777 gaming continues its remarkable growth in 2025, celebrating a major achievement by winning the prestigious "Most Successful Bulgarian Company Abroad" award at the Golden Spades Awards - a premier event recognized for its ambition and excellence within the Balkan gaming industry.

This year, 7777 gaming competed with two prominent nominations: "Most Successful Bulgarian Company Abroad" and "Online Supplier of the Year", reinforcing its strong presence both internationally and within the Bulgarian business ecosystem.

Elena Shaterova, CCO at 7777 gaming commented: "When you strive to make the people in the company happy and fulfilled in what they do, they, in turn, strive to elevate the company to new heights and feel part of something greater."

This accolade underscores 7777 gaming's continued success across regulated markets worldwide. With a diverse portfolio of over 200 casino games and innovative iLottery solutions, the company has proven its ability to combine creativity, technology, and strategic insight, establishing itself as a trusted partner for operators seeking long-term value and next-generation gaming experiences.

Winning "Most Successful Bulgarian Company Abroad 2025" is more than a milestone; it highlights 7777 gaming's global mindset, industry leadership, and unwavering commitment to delivering products that resonate with diverse audiences across continents.

7777 gaming is taking another major step in its African expansion by joining forces with Betano Nigeria, the flagship African brand of Kaizen Gaming, one of the world's largest and fastest-growing GameTech companies. The partnership will see 7777 gaming roll out its entire portfolio of more than 200 titles, including top-performing slot games, engaging instant wins and the increasingly popular crash games, to one of the most ambitious and fastest-growing operators on the continent.

Betano Nigeria's players will soon gain access to some of the most in-demand content on the African market, including top-performing hits such as Mayan Gold, Lion Multi Roar and the crash-style favorite Don't Crash, alongside new releases like Cheetah Chase and Cash Transporter. The line-up combines established success with fresh innovation, ensuring a consistently engaging experience for a wide range of player preferences.

"Africa is no longer an emerging market for us. It's a powerhouse where we're already shaping the next wave of online entertainment," said Еlena Shaterova, Chief Commercial Officer at 7777 gaming. "Player appetite for bold, experience-driven content is skyrocketing, and operators want partners who can deliver innovation they can trust. Teaming up with Betano Nigeria, a flagship brand under Kaizen Gaming, lets us bring our most distinctive games to millions of players while reinforcing our position as one of Africa's top content providers."

Kaizen Gaming, the group behind Betano, operates in 19 countries across four continents, combining cutting-edge technology, data-driven product development and deep local expertise to deliver one of the most trusted and dynamic online gaming experiences worldwide.

"At Betano our goal is to always create the most trusted, exciting and seamless experiences for our customers," said Evangelos Dedoulis, Director of Product, Gaming & Rewards at Kaizen Gaming. "7777 gaming stands out with its mix of proven African market hits. Adding their full suite of titles strengthens our offering and keeps our players engaged with world-class, innovative entertainment."

This partnership is another milestone in 7777 gaming's Africa strategy, expanding its reach through one of the most renowned operators worldwide, while supporting Betano in leading the way with fresh, high-impact content that speaks directly to local players.